A new video posted to YouTube over the weekend takes a look at the startup time for a demo Apple Watch, with the device taking exactly 1 minute and 10 seconds to go from a black screen to showcasing the clock face of the Watch. Although that startup time seems lengthy in comparison to those of other Apple products, multiple factors could be affecting the device's boot process.

The Apple Watch in the video is a demo unit, with internals reportedly very close to retail units, but heavy software customization and other factors particular to the demo setup could be impeding this particular Watch's boot time. It's also unclear how much starting up an Apple Watch will be an issue with consumers, with most likely to leave the device on while charging it overnight, similar to an iPhone.


The Apple Watch has been up for pre-order for just over a week, with many models drifting past the initial 4/24-5/8 delivery window from the moment of availability or very soon after, and all models selling out within just a few hours. Customers in the first wave of deliveries should begin getting shipping updates on their Apple Watch orders shortly as the official April 24 launch on Friday draws near.

(Thanks, Enis!)

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Caution)

Top Rated Comments

darkslide29 Avatar
120 months ago
Why would I wear something that actually boots up longer than my phone (and is probably sluggish as well) when there are better watches on the market right now? It's like a turtle vs. rabbit race.

Image (https://boardgamerater.files.wordpress.com/2012/05/rabbit-vs-turtle.png)

I'm sticking around for Gen. 2 or 3...

You do remember in the story of the tortoise and the hare, the hare lost. ;)
Score: 18 Votes (Like | Disagree)
waterskier2007 Avatar
120 months ago
If it is a demo unit, it probably has software on it that is set to restore the device upon boot up (from what I know, floor model iPhone have this too) so this could mean extra long boot sequences.
Score: 17 Votes (Like | Disagree)
Canaan Avatar
120 months ago
Anyone else more concerned with this guy's nails than the watch?
Score: 16 Votes (Like | Disagree)
KindredMAC Avatar
120 months ago
Start up time = no biggie.
Lagginess = oh boy....

Yes I do understand that it is a display model, but if that is the front line of what is trying to sell me, I just moved on to something else to spend $350+ on.
Score: 14 Votes (Like | Disagree)
Dekema2 Avatar
120 months ago
Why would I wear something that actually boots up longer than my phone (and is probably sluggish as well) when there are better watches on the market right now? It's like a turtle vs. rabbit race.



I'm sticking around for Gen. 2 or 3...
Score: 14 Votes (Like | Disagree)
scwinsett Avatar
120 months ago
That guy in the video really needs a manicure or something. Those are some nasty fingers
Score: 12 Votes (Like | Disagree)

Popular Stories

Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
apple watch series 9 display

Kuo: Apple Watch Series 10 to Get Larger Screen and Thinner Design

Monday June 17, 2024 1:20 am PDT by
This year's Apple Watch Series 10 will be thinner and come in larger screen sizes than previous models, according to Apple analyst Ming-Chi Kuo. In his latest industry note -10-and-98075c44ce92">shared on Medium, Kuo said the screen size options on the next-generation Apple Watch will increase from 41mm to 45mm, and from 45mm to 49mm, while being encased in a thinner design. For reference,...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....
Apple Pay Later feature 1

Apple Discontinuing Apple Pay Later

Monday June 17, 2024 11:44 am PDT by
Apple is discontinuing Apple Pay Later, the buy now, pay later feature that it just launched last October. Apple Pay Later is being discontinued as of today, but people who have existing Apple Pay Later loans will be able to continue to pay them off and manage them through the Wallet app. Apple announced plans to end the feature in a statement provided to 9to5Mac, which also notes that...
iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
iPod Nano vs iPod Pro Ad Feature 1

Apple Developing Thinner MacBook Pro, Apple Watch, and iPhone

Monday June 17, 2024 2:22 am PDT by
Apple intends to slim down the MacBook Pro, Apple Watch, and iPhone, with the new ultra-thin M4 iPad Pro a sign of the company's new design trajectory, according to Bloomberg's Mark Gurman. When the M4 iPad Pro was unveiled last month, Apple touted it as the company's thinnest product ever, and even compared it to the 2012 iPod nano to emphasize its slim dimensions. Writing in the latest ...
watchOS 11 Thumb 2 1

watchOS 11 Supports Automatic Nap Detection

Monday June 17, 2024 4:05 pm PDT by
watchOS 11 appears to include a new feature that allows an Apple Watch to automatically detect and record when you're taking a nap. As shared on Reddit, an Apple Watch owner took a nap and was able to see the sleep data recorded in the Health app, despite not putting the device in Sleep Mode. Right now, the Apple Watch only tracks and records sleep when it is in Sleep Mode, and there is no...