Apple has updated the Apple TV today with a new channel for Sports Illustrated's 120 SPORTS network. 120 SPORTS was launched last year on iPhone, iPad and other platforms as a streaming platform for major sports leagues, including the MLB, NHL, NBA, PGA TOUR, Nascar and leading college divisions. The digital-only network offers 76 hours of live content and more than 1,200 on-demand video clips each week.

120 Sports Apple TV
The 120 SPORTS channel provides sports fans with a collection of recent in-game highlights and other video content through the built-in Catch-Up and Timeline modes. Catch-Up provides a curated stream of the latest videos pertaining to trending sports topics, while Timeline allows users to watch the live 120 SPORTS stream and videos in reverse chronological order.

“With this latest launch, we are happy to provide our fans with a new platform to experience 120 Sports,” said 120 Sports president Jason Coyle. “We will continue to explore even more ways to deliver up-to-the-minute sports news to our current fans and new audiences, when and where they want it.”

MacRumors can confirm that 120 SPORTS was added to the third-generation Apple TV, although the channel has yet to appear on the second-generation set-top box.

120_sports_apple_tv
The new channel arrives just a few weeks after the Apple TV was refreshed with Tennis Channel Everywhere, providing access to live court streaming and other on-demand coverage. Australian viewers were also treated to a new channel for Cricket.com.au earlier this month. Apple TV's existing sports channels include WatchESPN, MLB.TV Premium, NFL Now, NHL GameCenter, MLS Live, WWE Network, Red Bull TV, Willow and UFC.TV.

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Top Rated Comments

jmcrutch Avatar
95 months ago
No reason to complain about another app being available.

It's easy enough to hide if you don't want it.

It's no better or worse that hundreds of channels that are available via trad cable/sat.

What surprises me is that it seems like some people won't be happy until the AppleTV is literally a trad cable box.

Even tho i won't watch it I'm always glad to see them add to it.
Score: 5 Votes (Like | Disagree)
iHamish Avatar
95 months ago
Still waiting for the CW channel to be added. It was announced in May 2013 and is still a no show... :confused:
Score: 3 Votes (Like | Disagree)
KirkTheJerk Avatar
95 months ago
Wow!

This is amazing. This channel makes the apple tv the total package now. Cant wait to watch highlights from the 1993 PGA pro-am. :rolleyes:
Score: 3 Votes (Like | Disagree)
CleverTrousers Avatar
95 months ago
...and we still don't have any way to organize all these icons?

I realize this is kind of a "First-world Problem", but by now shouldn't we have a better method for organizing all these icons, beyond turning them off in the Settings, and using the clunky click-and-hold trick to nudge the icons around?

Shouldn't we be able to make folders or something, maybe with the iOS Remote app?
Score: 2 Votes (Like | Disagree)
2010mini Avatar
95 months ago
Whoop! Another channel for the United World of America!

Seriously though, what about the rest of the world? All these new channels are useless and hold no interest to the majority of the world. For example, the UK is a huge market so what about deals with BBC iPlayer or other major channels?

Question... Do these US only channels show up on your Apple TV automatically?

----------

Whoop! Another channel for the United World of America!

Seriously though, what about the rest of the world? All these new channels are useless and hold no interest to the majority of the world. For example, the UK is a huge market so what about deals with BBC iPlayer or other major channels?

Take that up with BBC. It seems they don't want to support Apple TV.

http://m.imore.com/bbc-comes-clean-why-theres-no-iplayer-apple-tv
Score: 1 Votes (Like | Disagree)
John.B Avatar
95 months ago
Whoop! Another channel for the United World of America!

Seriously though, what about the rest of the world? All these new channels are useless and hold no interest to the majority of the world. For example, the UK is a huge market so what about deals with BBC iPlayer or other major channels?

Isn't that something you should take up with the BBC?
Score: 1 Votes (Like | Disagree)

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