Microsoft is hoping to lure MacBook users to its Surface Pro 3 with a new site that's aimed at users who are considering switching from an Apple laptop to one of Microsoft's surface tablets.
Launched over the weekend, Microsoft's "Making the Switch" site includes sections on Windows basics, questions and answers on transitioning from a MacBook to a Surface Pro 3, content migration, and using a Surface Pro 3 with an iPhone, iCloud, and iTunes.
In the section dedicated to current MacBook users, Microsoft includes several tips on how to perform basic functions on a Surface Pro 3, like right clicking, searching, accessing system settings, installing applications, and more. The site also covers viruses and replacements for FaceTime and iMessage, with Microsoft recommending Skype over the Apple options.
Microsoft often tries to attract iPad and MacBook users to its line of Surface tablets, and has a history of publishing ads that compare its products to Apple products. In 2013 and early 2014, Microsoft focused heavily on anti-iPad ads that compared the tablet to the Surface 2, but after the May launch of the more powerful 12-inch Surface Pro 3, the company moved on and began targeting Apple's MacBook.
Most recently, Microsoft launched a November "Winter Wonderland" holiday ad that highlighted the Surface Pro 3's versatility compared to the MacBook Air, pointing out the tablet's kickstand and touch screen. Microsoft has run quite a few anti-MacBook ads over the course of 2014, featuring the Surface Pro 3's abilities to function as a full-on notebook computer, with the tagline "The tablet that can replace your laptop."
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Thursday February 12, 2026 11:17 am PST by Joe Rossignol
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Friday February 13, 2026 2:01 pm PST by Joe Rossignol
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.
"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Friday February 13, 2026 8:43 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
Friday February 13, 2026 4:18 pm PST by Juli Clover
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer.
HomePod mini
We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...
