As part of ongoing efforts to improve its Prime subscription plan, Amazon today announced a new unlimited photo storage option for its Amazon Prime members. The option is part of the retailer's Cloud Drive service that allows customers to store their files in Amazon's cloud.
"This time of year in particular, families are capturing thousands of photos of holiday parties, family gatherings and opening presents," said Greg Greeley, Vice President Amazon Prime. "With free unlimited photo storage, we’re providing one more reason for members to use Prime every day. Prime has always allowed members to conveniently save time and save money, and now with Prime Photos they can save memories too."
Amazon's photo storage is accessible via the Cloud Drive Photos app for the iPhone and iPad [Direct Link]. The free mobile app automatically and securely uploads full resolution photos to Amazon Cloud Drive. Users then can view their photos on a variety of devices and share them directly from the mobile app.
This new unlimited Photo storage is one of two new features Amazon has added to its Prime membership after raising the annual cost of the service to $99 earlier this year. Amazon previously debuted its Prime Music streaming service, providing members with unlimited, ad-free streaming from a library of over a million songs.