Apple is said to be close to acquiring social network Path in an attempt to boost the company's social media efforts, reports PandoDaily. Citing a "well-placed" source inside Apple's engineering team, the site notes that the deal is "essentially a done deal" and would see Apple integrating Path's current services into its Messages app.
Additionally, Path founder Dave Morin was seen sitting in the front row for today's special media event, which is usually reserved for high ranking executives at the company. Throughout the past few years, Apple has also featured Path in a number of its earlier advertising campaigns and keynotes for the iPhone.
However, the social networking service caused a fair amount of controversy in 2012 when it was discovered to be uploading users' entire address books to its servers without alerting users or asking for authorization. The issue prompted an investigation by the U.S. Federal Trade Commission as Morin was even summoned to Apple's Cupertino headquarters to be grilled by CEO Tim Cook and other executives.
Path's last major development came in June when the company announced that it would be launching its own separate messaging app, complete with quick reply capabilities and Apple Maps integration.