iTunes Hits New Milestones, Will Help Leverage Growth of Beats' 250,000 Subscriber Base

Speaking at today's Re/code Code Conference, Apple's SVP of internet services Eddy Cue and Beats co-founder Jimmy Iovine shared some new numbers on iTunes and Beats Music in the wake of today's acquisition.

eddy_cue_jimmy_iovine

Apple internet chief Eddy Cue (left) and Beats co-founder Jimmy Iovine (right)

Cue mentioned that the iTunes Store and iTunes Radio hit new milestones, with the former selling its 35 billionth song and the latter now including over 40 million listeners around the world.

Speaking on the newly formed relationship between Apple and Beats, Cue noted that Apple's great rapport with artists, data on listening habits, and 800 million iTunes accounts with credit cards attached contributes a great deal. "We think all of those things, when you put them all together, it's on steroids with us together," he expressed.

Meanwhile, Iovine announced that Beats Music, currently limited to the U.S., now has 250,000 subscribers since it launched three months ago. A report earlier this month pegged the service's subscriber base at just 110,000 during the month of March, illustrating how the service has grown since then. By contrast, rival music streaming service Spotify reported earlier this month that it has 10 million paying subscribers worldwide.

Iovine added that Beats made a mistake by not offering in-app purchases from the start, and stated that 5 million people have "visited" the service since it launched. After today's announcement, the Beats Music iOS app was updated with an extended 14-day trial period and a price drop to its yearly subscription to $100 from $120.

Tag: Recode

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...

Top Rated Comments

bpeeps Avatar
143 months ago
There's just something about actually owning the physical copy that appeals to me so much more than streaming.
Score: 7 Votes (Like | Disagree)
tdtran1025 Avatar
143 months ago
As much as Iovine likes to extoll the virtue of "whats next", Beats is irritating. It does not let me input the first choice as it forces me to accept lousy offerings till. I get tired of it and shut it off. I don't see any ingenuity in it Iovine!
And your headphones are not worth the price.
3bn dollars for those two guys to negotiate music royalties is nuts. Apple could have lessen demand, take a smaller profit and labels would sign.
Score: 3 Votes (Like | Disagree)
macs4nw Avatar
143 months ago
…..Meanwhile, Iovine announced that Beats Music, currently limited to the U.S., now has 250,000 subscribers since it launched (https://www.macrumors.com/2014/01/21/beats-launches-beats-music-app/) three months ago. A report earlier this month pegged the service's subscriber base at just 110,000 during the month of March, illustrating how the service has grown since then…..

Article Link: iTunes Hits New Milestones, Will Help Leverage Growth of Beats' 250,000 Subscriber Base (https://www.macrumors.com/2014/05/29/itunes-milestones-grow-beats-subscribers/)
That's actually quite impressive, for an upstart, in an industry that's getting pretty crowded.
Score: 3 Votes (Like | Disagree)
Cigsm Avatar
143 months ago
iTunes Hits New Milestones, Will Help Leverage Growth of Beats' 250,000 Subsc...

Your ignorance is absolutely astounding. If you don't think a man who has gone on to make half a billion dollars on his own as not only a successful recording artist, not only a successful producer, but a successful businessman is a positive representation of the black community, then you're a few crayolas short of a crayon box.

Spotify started didn't start out with millions of subscribers. These guys have been out 3 months and they've got a quarter of a million subscribers already.

I'm a highly educated person and I absolutely love Dre, so your argument holds absolutely zero water.

Yeah, it would also make Apple make no profits. I think they need to increase the file size limitations with Match since there are people that are using 24 bit sound files and concerts where the file exceeds Apple's limitations and won't allow them to be stored on the servers.



I don't mind paying for Match because it's not that expensive to store on servers so I can have the content backed up safely, I just need them to allow larger files sizes.



As far as Beats is concerned? I just tried Beats Music trial. HATED IT. They paid $3 Billion for this? What a joke. It's awful. Now I see why Beats Music didn't get many subscribers.



I think Cook was stupid allowing Dre and Iodine as part of Apple. Dre is going to damage Apple's reputation amongst the educated crowd of people that are disgusted by Dre's music and the crowd of people he is associated with. Dre isn't a positive representation of the Black Community and it sets a bad example. Iovine isn't what I consider the best the music industry has to offer. He may know what the kids want, but that's not the only crowd Apple has to cater to. I think Apple would have better to have done a subscription service on their own, and if they wanted the headphone market, they could have easily spent far less money in having a better line of headphones created/mfg and just spend more time rather than trying to "BUY" into the market. Since Apple probably sells a large amount of Beats Headphones, it wouldn't be too easy to unseat them. All they would have to do is come out with a few models of headphones, removing the Beats headphones from the stores and putting their own headphones on the shelves instead. They could have gotten a cross section of the music industry that ranges from all of the styles of music to approve and endorse Apple's own design rather than just the rap/hiphop/superficial pop world endorsing Beats.



I think Cook has lost his mind, as far as I'm concerned, he blew it, and there might be some backlash because there are a lot of educated cultured people that do NOT endorse the thug/gang mentality that Dre brings to the table. He is DEFINITELY not a representation of the entire Black culture of America or the world for that matter. He and his buddies are illiterate, thugs that degrade women, each other, and promote a VERY disgusting way of life that Apple doesn't need.
Score: 2 Votes (Like | Disagree)
freddiecable Avatar
143 months ago
Only US?

Not even close to million users?

This has to be scaled fast to make sense.

Also - why not also buy dropbox to improve iCloud?

For headphones - Beyerdynamic is My choice for sound quality.
Score: 2 Votes (Like | Disagree)
borneo76 Avatar
143 months ago
when it will be able to streaming outside the U.S?
Score: 2 Votes (Like | Disagree)