With rumors of a revamped Apple TV circulating over the past few months, German magazine Curved has been exploring some concepts to help get discussion rolling, beginning earlier this month with a new box similar to the current one but with styling similar to Apple's latest iOS devices and with a versatile iPod touch-like remote.

In its latest concept, Curved follows the trend of Google's Chromecast, Roku's Streaming Stick, and Amazon's rumored device to picture the next Apple TV as a simple dongle that plugs into an HDMI port on the back of the user's television set.

apple_tv_air_concept_1

"Apple TV Air" concept (bottom) size comparison with current Apple TV and remote (top)

The concept envisions the "Apple TV Air" package containing two similarly sized devices: the dongle with a cap for the HDMI connector and a separate remote offering the same button configuration as on the current Apple TV remote. Both devices would be made of plastic to allow for a Bluetooth wireless connection to control the dongle hidden away behind the television set.

apple_tv_air_concept_2

"Apple TV Air" dongle plugged into HDMI port

Apple has been rumored to be exploring a number of enhancements to the Apple TV, including enhanced game support that could see the launch of an App Store for the device. Apple has also been rumored to be looking at integrating AirPort base station functionality for the next Apple TV. Depending on how aggressive Apple wants to be with the new device's capabilities, it may be a stretch for the company to fit all of the necessary components into a dongle, but Curved's concept serves as a good focal point for discussion about directions Apple could take.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

lewisd25 Avatar
110 months ago
The dongle is too wide and will block other HDMI ports. Fail.
Score: 22 Votes (Like | Disagree)
troop231 Avatar
110 months ago
Would actually look more like this, considering power over HDMI hasn't really gotten anywhere.

Score: 18 Votes (Like | Disagree)
Klae17 Avatar
110 months ago
Not everything needs the Air moniker or to be smaller. We need a device that has gaming capabilities, controller support, and fast WIFI AC streaming with more content. If Apple has to double the size, so be it!
Score: 8 Votes (Like | Disagree)
BJMRamage Avatar
110 months ago
but does Apple want to "Hide" their device?

Normally Apple loves to display their products.
Score: 7 Votes (Like | Disagree)
rdas7 Avatar
110 months ago
Hey let's draw pictures of products instead of actually making them!

Ok congratulations for being able to use a 3D program. Unfortunately you failed to understand a thing about the product you were modeling.

"At CURVED/labs we are one step ahead" : Thanks for highlighting your technical prowess by stating it'd be made out of plastic and have bluetooth "to allow for a Bluetooth wireless connection to control the dongle hidden away behind the television set", but forgetting to add to your pictures how your innovative design would be powered. Maybe there should be a caption "Wireless power solution goes here ->"?

Pretty sure that anything Apple release will look 0% like anything you've suggested. But thanks for contributing to the discussion!
Score: 6 Votes (Like | Disagree)
FlyersPh9 Avatar
110 months ago
So you can no longer connect the aTV dongle to an ethernet cable? Hah! Yeah, no thanks.
Score: 6 Votes (Like | Disagree)

Popular Stories

iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
airpods pro black background

AirPods Pro 2: Five New Features and Improvements to Expect

Sunday August 14, 2022 3:28 pm PDT by
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect. In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year. H2 Chip ...
z fold 4 1

Hands-On With Samsung's Latest Foldable Smartphones, the Galaxy Z Fold and Z Flip

Friday August 12, 2022 12:46 pm PDT by
Samsung this week launched its fourth-generation foldable devices, the $1,000 Galaxy Z Flip and the $1,800 Galaxy Z Fold. Though there's no sign of a comparable Apple foldable device on the horizon, rumors suggest prototypes are in the works, so we thought we'd take a look at Samsung's newest smartphones to see what Apple needs to measure up to when a foldable iPhone does come out. Subscribe ...
top stories 13aug2022

Top Stories: New Battery Percentage Icon in iOS 16, USB-C AirPods Rumor, and More

Saturday August 13, 2022 6:00 am PDT by
This week brought some shocking news for iOS 16 beta testers, with Apple bringing back the iPhone battery percentage to the status bar after a number of years. Other news and rumors this week included word that Apple has started recording portions of its media event planned for next month to introduce the iPhone 14 and Apple Watch Series 8, claims about iPhone 14 Pro pricing and Apple's...
iCloud General Feature

Apple Remains Silent About Plans to Detect Known CSAM Stored in iCloud Photos

Saturday August 13, 2022 1:52 pm PDT by
It has now been over a year since Apple announced plans for three new child safety features, including a system to detect known Child Sexual Abuse Material (CSAM) images stored in iCloud Photos, an option to blur sexually explicit photos in the Messages app, and child exploitation resources for Siri. The latter two features are now available, but Apple remains silent about its plans for the CSAM...
apple watch se

Apple Watch SE vs. Apple Watch Series 8: New Features to Expect If You've Waited to Upgrade

Monday August 15, 2022 2:44 am PDT by
The Apple Watch SE was announced in September 2020 and has been a popular Apple Watch model for customers looking for their first smartwatch or an affordable Apple Watch. Apple Watch SE customers may be wondering, however, what's in store for them with the upcoming Apple Watch Series 8 and what new features they can expect. Continue reading to find out. Apple Watch SE vs. Apple Watch Series ...