Verizon today introduced its new "MORE Everything" plans, which offers up to double the monthly data for customers while also implementing doubled bandwidth, a complimentary 25GB of cloud storage, and unlimited international messaging.
The carrier is also offering discounts for customers enrolled in its Verizon Edge early upgrade program, as those with monthly data plans of 8GB of data or less receiving a line discount of $10, while others will receive a $20 line discount if their plans include 10GB of data or more.
The move comes in the midst of a marketing war between U.S. cellular carriers. Recently, AT&T launched lower-cost Mobile Share Value Plans for families and announced a new promotion to offer up to $450 in credits to customers that switch to it from T-Mobile. Meanwhile, T-Mobile launched its own program offering up to $350 in credits to customers that switch to its network.
Verizon also posted its results for Q4 2013 last month, stating that it had activated 8.8 million smartphones, down from 9.8 million smartphones in the year ago quarter. Notably, Verizon failed to announce sales numbers for the iPhone on its network, marking the first time that the carrier has done so since it began selling Apple's device in February 2011.