Apple Sold More Macs and iDevices Than All Windows PCs Sold in Holiday Quarter

Apple sold more iPhones, Macs, iPads and iPod Touch devices than the total number of computers sold by the entire Windows PC industry in the holiday quarter, according to research done by analyst Benedict Evans. According to the data, it's the first time that Apple has surpassed the PC market in hardware sales.

The company has long said that it believes the tablet market will eventually be larger than the PC market. If iPhones are considered, Apple's iOS ecosystem alone -- never mind its Mac sales -- is already very close to surpassing the PC market in unit sales, and perhaps even in dollar sales as well.

PC vs. Mac
Two years ago, we noted that Apple's hardware ecosystem -- the iPhone, iPad and Mac -- had a combined average selling price well above that of the PC market as a whole, and that statistic remains accurate to this day. For the just-ended holiday quarter, Apple saw an average hardware selling price of $584 across the iPhone, iPad, iPod, and Mac lines, according to MacRumors research.

For the third quarter of 2013, the most recent quarter with data available, the average Windows PC sold for just $544.30. This suggests that not only is Apple selling more devices than the entire Windows PC market, but it is making more revenue as well.

Top Rated Comments

kolax Avatar
133 months ago
This is a really stupid article..

Let's compare the total sales of computers, phones, tablets and mp3 players by one company to the total of just computers sold by the rest of the industry.
Score: 52 Votes (Like | Disagree)
Macboy Pro Avatar
133 months ago
Seriously flawed comparison...
Score: 41 Votes (Like | Disagree)
AngerDanger Avatar
133 months ago
Ooh, and the graph even looks like a minimalist city skyline with mountains in the background!

Score: 28 Votes (Like | Disagree)
Ichabod. Avatar
133 months ago
A bit like comparing Apples and oranges...
Score: 26 Votes (Like | Disagree)
WilliamG Avatar
133 months ago
Seriously flawed comparison...

No kidding. How did this ever make a front-page story? Talk about reaching...
Score: 20 Votes (Like | Disagree)
Smartass Avatar
133 months ago
is this even worth publishing?
Score: 15 Votes (Like | Disagree)

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
maxresdefault

Hands-On With the New App Store Delta Game Emulator

Wednesday April 17, 2024 12:19 pm PDT by
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...