Apple Captures 19.5% of Global PC and Tablet Market in Q4 2013

Wednesday February 5, 2014 4:40 am PST by Kelly Hodgkins

Apple again led the combined PC and tablet market in shipments during Q4 2013, according to a report from research firm Canalys. Apple shipped 30.9 million Mac and iPad units, accounting for a 19.5% share of the market. Lenovo secured the second spot behind Apple by increasing its market share 25.5% year-over-year, as the Chinese company jumped over HP and now has an 11.8% share of the global PC market.

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Canalys' estimates show that 84.3% of Apple's shipments, or 26 million units, were iPads. The combined launch of the iPad Air and the Retina iPad mini helped boost the company's share of the overall tablet market from 27.4% in Q4 2012 to 34.1% in Q4 2013.

Apple remained the PC market leader in Q4, shipping 30.9 million units to take a 19.5% share of the market. It shipped 26.0 million iPads, which accounted for 84.3% of its total shipments in Q4. Apple’s share of the overall tablet market increased sequentially from 27.3% to 34.1%, with the launch of the iPad Air and iPad mini with Retina display providing a much needed boost. The original iPad mini also fell in price, down to US$299 in the US, making it cheaper than ever to buy an iPad. But competition is mounting and Android tablets are falling in price, which will put pressure on Apple’s market share in 2014.

Overall, the worldwide combined PC and tablet market was bolstered by strong consumer interest in tablets and grew 17.9% in the final quarter of 2013. The tablet market increased 65.2% year-over-year, while PC shipments declined 6.9% yearly. In total, tablets now account for 48.3% of the total PC market.

Top Rated Comments

Jsameds

126 months ago

Take out the iPad and its a vastly different picture.

Change the parameters and a graph will change.

Well thanks for that, Sherlock..

Score: 23 Votes (Like | Disagree)

maflynn

Score: 13 Votes (Like | Disagree)

Mockenrue

This really is an odd metric. I bet Samsung is winning the combined TV and Tablet market. They both have screens and I can use Netflix on both, so why not measure that too? And LG is probably crushing the combined Phone and Refrigerator market...

Score: 8 Votes (Like | Disagree)

newagemac

This isn't really odd at all. People are buying tablets instead of PCs and they are doing the same things on them. And all of Apple's competitors are pushing Windows which pretty much removes the distinction between tablets and PCs in Windows 8.

You wanna see an odd metric? Take the look at the graphs that somehow compare a company (Apple) with an operating system (Android). Especially given that the operating system in question is given away free to multiple different companies who are in competition with each other thus basically making it a comparison between Apple and everybody else. Nuts.

Score: 7 Votes (Like | Disagree)

Tankmaze

iPad is getting powerful year over year, and lots of productivity apps optimize for the iPad. so it is a computer.

you can't do any productivity apps in a TV or refrigerator, don't be ridiculous.

Score: 6 Votes (Like | Disagree)

thelead

And yet I can't even complete a simple web form without the damn page refreshing when I need to open a second tab to find information... I love my iPad for games and light browsing but I have no idea how it can replace a desktop/laptop for most people.

Score: 5 Votes (Like | Disagree)

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