Apple Captures 19.5% of Global PC and Tablet Market in Q4 2013

Apple again led the combined PC and tablet market in shipments during Q4 2013, according to a report from research firm Canalys. Apple shipped 30.9 million Mac and iPad units, accounting for a 19.5% share of the market. Lenovo secured the second spot behind Apple by increasing its market share 25.5% year-over-year, as the Chinese company jumped over HP and now has an 11.8% share of the global PC market.

q30214_PC_Canalys2
Canalys' estimates show that 84.3% of Apple's shipments, or 26 million units, were iPads. The combined launch of the iPad Air and the Retina iPad mini helped boost the company's share of the overall tablet market from 27.4% in Q4 2012 to 34.1% in Q4 2013.

Apple remained the PC market leader in Q4, shipping 30.9 million units to take a 19.5% share of the market. It shipped 26.0 million iPads, which accounted for 84.3% of its total shipments in Q4. Apple’s share of the overall tablet market increased sequentially from 27.3% to 34.1%, with the launch of the iPad Air and iPad mini with Retina display providing a much needed boost. The original iPad mini also fell in price, down to US$299 in the US, making it cheaper than ever to buy an iPad. But competition is mounting and Android tablets are falling in price, which will put pressure on Apple’s market share in 2014.

Overall, the worldwide combined PC and tablet market was bolstered by strong consumer interest in tablets and grew 17.9% in the final quarter of 2013. The tablet market increased 65.2% year-over-year, while PC shipments declined 6.9% yearly. In total, tablets now account for 48.3% of the total PC market.

Popular Stories

Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
apple watch series 9 display

Kuo: Apple Watch Series 10 to Get Larger Screen and Thinner Design

Monday June 17, 2024 1:20 am PDT by
This year's Apple Watch Series 10 will be thinner and come in larger screen sizes than previous models, according to Apple analyst Ming-Chi Kuo. In his latest industry note -10-and-98075c44ce92">shared on Medium, Kuo said the screen size options on the next-generation Apple Watch will increase from 41mm to 45mm, and from 45mm to 49mm, while being encased in a thinner design. For reference,...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....
Apple Pay Later feature 1

Apple Discontinuing Apple Pay Later

Monday June 17, 2024 11:44 am PDT by
Apple is discontinuing Apple Pay Later, the buy now, pay later feature that it just launched last October. Apple Pay Later is being discontinued as of today, but people who have existing Apple Pay Later loans will be able to continue to pay them off and manage them through the Wallet app. Apple announced plans to end the feature in a statement provided to 9to5Mac, which also notes that...
iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
iPod Nano vs iPod Pro Ad Feature 1

Apple Developing Thinner MacBook Pro, Apple Watch, and iPhone

Monday June 17, 2024 2:22 am PDT by
Apple intends to slim down the MacBook Pro, Apple Watch, and iPhone, with the new ultra-thin M4 iPad Pro a sign of the company's new design trajectory, according to Bloomberg's Mark Gurman. When the M4 iPad Pro was unveiled last month, Apple touted it as the company's thinnest product ever, and even compared it to the 2012 iPod nano to emphasize its slim dimensions. Writing in the latest ...
watchOS 11 Thumb 2 1

watchOS 11 Supports Automatic Nap Detection

Monday June 17, 2024 4:05 pm PDT by
watchOS 11 appears to include a new feature that allows an Apple Watch to automatically detect and record when you're taking a nap. As shared on Reddit, an Apple Watch owner took a nap and was able to see the sleep data recorded in the Health app, despite not putting the device in Sleep Mode. Right now, the Apple Watch only tracks and records sleep when it is in Sleep Mode, and there is no...

Top Rated Comments

Jsameds Avatar
135 months ago
Take out the iPad and its a vastly different picture.

Change the parameters and a graph will change.

Well thanks for that, Sherlock..
Score: 23 Votes (Like | Disagree)
maflynn Avatar
135 months ago
Take out the iPad and its a vastly different picture.
Score: 13 Votes (Like | Disagree)
Mockenrue Avatar
135 months ago
This really is an odd metric. I bet Samsung is winning the combined TV and Tablet market. They both have screens and I can use Netflix on both, so why not measure that too? And LG is probably crushing the combined Phone and Refrigerator market...
Score: 8 Votes (Like | Disagree)
newagemac Avatar
135 months ago
This really is an odd metric. I bet Samsung is winning the combined TV and Tablet market. They both have screens and I can use Netflix on both, so why not measure that too? And LG is probably crushing the combined Phone and Refrigerator market...

This isn't really odd at all. People are buying tablets instead of PCs and they are doing the same things on them. And all of Apple's competitors are pushing Windows which pretty much removes the distinction between tablets and PCs in Windows 8.

You wanna see an odd metric? Take the look at the graphs that somehow compare a company (Apple) with an operating system (Android). Especially given that the operating system in question is given away free to multiple different companies who are in competition with each other thus basically making it a comparison between Apple and everybody else. Nuts.
Score: 7 Votes (Like | Disagree)
Tankmaze Avatar
135 months ago
This really is an odd metric. I bet Samsung is winning the combined TV and Tablet market. They both have screens and I can use Netflix on both, so why not measure that too? And LG is probably crushing the combined Phone and Refrigerator market...

iPad is getting powerful year over year, and lots of productivity apps optimize for the iPad. so it is a computer.

you can't do any productivity apps in a TV or refrigerator, don't be ridiculous.
Score: 6 Votes (Like | Disagree)
thelead Avatar
135 months ago
iPad is getting powerful year over year, and lots of productivity apps optimize for the iPad. so it is a computer.

you can't do any productivity apps in a TV or refrigerator, don't be ridiculous.

And yet I can't even complete a simple web form without the damn page refreshing when I need to open a second tab to find information... I love my iPad for games and light browsing but I have no idea how it can replace a desktop/laptop for most people.
Score: 5 Votes (Like | Disagree)