iPad 2 sales have dropped significantly following the introduction of new iPad and iPad mini models back in October, according to the latest research from Consumer Intelligence Research Partners. Both the mini and full-size iPad Air making significant percentage gains in Apple's iPad mix.
For the September quarter, the last quarter before the new iPads were released, CIRP said the iPad 2 accounted for some 22 percent of iPad sales. For the December quarter, the iPad 2 fell to only 5 percent of total iPad sales.
In the quarter, the iPad mini with Retina display remained supply constrained until at least mid-December -- the full size iPad accounted for 54 percent of sales, while the iPad mini accounted for 41 percent.
"Apple managed to shift significant sales to its higher-priced models," said Mike Levin, CIRP Partner and Co-Founder. "For the past year, the legacy iPad 2 grabbed from one-quarter to one-third of iPad sales. Along with the trend toward sale of models with larger storage capacities, Apple should see higher iPad average selling prices, with iPad 2 at only 5% of total sales and iPad mini sales split between the original model and the new iPad mini with Retina display."
The new iPad Air -- which was in strong supply for the quarter -- accounted for 41 percent of total iPad sales, significantly outselling the fourth-generation full-size iPad. Sales of the non-retina iPad mini outstripped its retina-equipped brethren, likely because of supply issues. On the U.S. Apple Online Store, the iPad mini with Retina display only began shipping within 24 hours at the end of December.
The shift of sales from the cheaper iPad 2 to the more expensive iPad Air and iPad mini with Retina is a good sign for Apple. The company has seen its iPad Average Selling Price consistently drop over the past three years.
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Thursday November 6, 2025 2:45 pm PST by Juli Clover
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences.
The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Monday November 3, 2025 5:54 am PST by Joe Rossignol
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
Friday November 7, 2025 6:40 am PST by Joe Rossignol
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag.
This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked.
Delivery estimates are already pushing into late November to early December, suggesting...
Wednesday November 5, 2025 11:57 am PST by Juli Clover
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google.
For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
Thursday November 6, 2025 4:37 am PST by Tim Hardwick
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report.
Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
Thursday November 6, 2025 4:08 pm PST by Juli Clover
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered.
There are a series of new smart bulbs that are...
Wednesday November 5, 2025 3:54 pm PST by Juli Clover
It's been over a decade since Apple's HomeKit smart home platform launched, and it is overdue for an update. HomeKit and the Home app can no longer keep up with AI-powered solutions from other companies like Google and Amazon, but that's set to change with a smart home revamp that Apple has planned for 2026.
Home Hub
Apple is working on a home hub or "command center" that will serve as a...
The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports.
Rather than using digital techniques, the new sequence was made by shooting large glass versions of the Apple TV logo, with physical motion and changing lighting used to create effects. Apple partnered with TBWA\Media Arts Lab to create the intro.
Ad Age released an exclusive look...
The iPad 2 was the last iPad on the market sold with a 30-pin connector which many businesses and institutions have a huge investment in. That is almost certainly why it has been kept afloat this long. These numbers are just a reflection of the fact that even those customers are realizing it's time to move on.
Buying a refurbished model does not work for me, I want the iPad to be new.
And that is the part where I can't understand why people would not get the iPad air. I can understand that the price can be tempting, I saw some iPads in my area going of $369 before tax and Target was giving a $60 gift card. But the A5 chip is how many generations behind?
I know a friend who bought a iPad 2 and an iPad mini all within the last 12 months, his wife also got an iPhone 4S....
Refurb gets you:
- a new outer shell - a new battery - a thoroughly checked iPad - Standard one year warranty - Option of getting Apple Care - a less expensive iPad
So exactly why do you not want a refurbished iPad?
