Nokia Lumia 2520 Web Ad Pokes Fun at the iPad as 'The Wrong Tablet'

Nokia has launched a new web ad for its Lumia 2520 tablet running Windows 8. The Lumia 2520 is similar to the Windows Surface tablets from Microsoft and includes a larger battery in its separate physical keyboard to push battery life to as long as 16 hours.

The new ad pokes fun at Apple's tablet by making references to the iPad Air's new 'Pencil' television ad and suggesting that iPad owners will need to carry a notebook everywhere because the iPad has no keyboard.

Ah, working on the move. Goodbye laptop, hello new tablet!

Here we go, everyone wants one! Yes, my friends, it's thin. Thinner than a pencil! Oh yeah.

Oh, it's light too, yeah. Oh, did I mention, one of these has been to space?

Hang on, negative Nancy. What's with all the questions? It's got everything you need. You don't need a keyboard, you touch the screen.

Argh. I wish this thing had a keyboard. I'm about as productive as a cat wearing mittens right now. Time to get the beast out I guess.

Oh, this? I'm just giving it a rest. Been working it pretty hard.

Oh, not the battery. Well, you don't see me getting caught with my trousers down. Not when I'm still lugging around this puppy. Ah. Oh, you again. Just act cool and nobody has to know.

I do love this thing. It's still light and you never notice it in your laptop bag.

Wait a minute, what's that? A Nokia Lumia 2520, you say? So, um, did I buy the wrong tablet?

The Nokia Lumia 2520 with built-in LTE is available for $400-500 from AT&T or Verizon, or directly from Microsoft -- Nokia's separate battery/keyboard is an additional $150, though Nokia is offering the keyboard free with purchase for a limited time.

There are, of course, a number of third-party iPad keyboards available as well.

Microsoft has agreed to purchase Nokia's device and services division, though that transaction has yet to complete.

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Top Rated Comments

Farfooz Avatar
139 months ago
battery life? how are they attacking the iPad's battery life
Score: 100 Votes (Like | Disagree)
Paradoxally Avatar
139 months ago
iPad + external keyboard > any tablet.

Say what you like, iPad still continues to dominate the tablet market by a landslide: apps, experience, you name it. Oh, and sales figures.
Score: 52 Votes (Like | Disagree)
redkamel Avatar
139 months ago
haha that was a good concept. Unfortunately I have never seen an iPad run out of battery even after 2-3 days of use, nor have I ever felt the need for a keyboard...and my friends who do have a keyboard case like the lady in the commercial did!
Score: 33 Votes (Like | Disagree)
polee Avatar
139 months ago
Isn't the Nokia Tablet just a variation of the MS Surface which was like not very interesting to begin with?
Score: 30 Votes (Like | Disagree)
e-coli Avatar
139 months ago
They still don't get it.

And that is 1:17 of brutal-to-watch video.
Score: 29 Votes (Like | Disagree)
shenan1982 Avatar
139 months ago
Maybe I'm out of touch, but there was nothing about this ad that was even mildly humorous. I found myself more distracted by the ad being so amateur that I may have missed the actual point of it.

----------

Desperation breeds imperfection breeds desperation (rinse and repeat).

I guess that's how I felt. I wanted to laugh, but it wasn't even a good ad, serious or otherwise.
Score: 29 Votes (Like | Disagree)