Philips has expanded its Hue line of app-controlled lighting with a new bulb, the BR30, which is designed to fit into recessed sockets typically installed in living rooms and kitchens with a standard E26 screw fitting.

BR30 bulbs are designed to deliver 600 lumens of light, similar to the standard Hue bulbs, but the BR30 is a downlight, delivering light in a downward beam rather than providing omnidirectional light. BR30 bulbs provide a full range of color and a full range of white light.

huebr30
Like the original Hue bulbs, and the Friends of Hue LightStrips and Bloom, the BR30 can be controlled through an iPhone or iPad, which pairs with the Hue bridge. In addition to the Philips app, there are several other third party apps also designed to work with Hue bulbs.

Ars Technica went hands-on with the new BR30 Hue lights, finding them to perform as well as the standard Hue bulbs.

The color and intensity of the light they produce is indistinguishable to my eyes from that of the standard A19 Hue bulbs. Tone reproduction is bright and rich, with eye-watering reds, blues, and purples, though the lights have the same problem with deep green as do the standard Hue bulbs (owing to their non-standard LED colors—the bulbs contain lime-green LEDs instead of a darker “normal” green). Transitions between colors are smooth, without any jumping or flashing to odd non-intermediate shades.

The new BR30 bulbs, which can be purchased today from Apple retail stores, are available in a set of three for $199 (bridge included) or consumers can purchase a single bulb for $59.

Top Rated Comments

e-dan Avatar
158 months ago
I do. I have a bunch of these installed already. They are great for mood lighting as you can load a variety of color and intensity profiles.

no light can fix my mood after i payed 199$ for 3 bulbs.
Score: 21 Votes (Like | Disagree)
liven2 Avatar
158 months ago
To expensive

I absolutely love these but they are still way to pricey! When the bulbs get down to less than $20 each, maybe. But at this point I feel this technology is just not affordable for most.
Score: 7 Votes (Like | Disagree)
RMo Avatar
158 months ago
Or.... you can buy a regular light bulb and save 100 dollars. Just saying...

Yeah, and replace it a few times a year and spend more on your energy bill. LEDs in general are a bit more expensive, and while Hue takes it to the extreme, LEDs are still a pretty good deal. (Usually, you'd at least break even in the long run compared to incandescents, and you'd give CFLs a run for their money if not the same. I'm not sure that would quite happen with Hue, but you're obviously paying for more than that here.) I'm only surprised that their warranty isn't longer since LED bulbs are estimated to last a decade or two under normal use.

Plus, a regular light bulb obviously can't do all the things Hue can. I bought the starter pack (used, so a bit cheaper) and it's really nice to be able to dim lights in sockets that don't have built-in dimmers and change the color temperature according to my task (warm white for general relaxing, cool white if I'm working, for example--the non-white colors are mostly just for fun, IMHO, and I don't use them a lot). If you're on vacation, you can also turn them on or off remotely either manually or on a schedule to, e.g., make your house look occupied. You can integrate them with IFTTT and, e.g., a smart lock to turn your lights on when you open your door. Plus there's an open API that you can use to make them do about anything you want. I have mine controlled by two Griffin PowerMates.

It'd be nice to see the price come down $10 or $20 or more, but these aren't horrible. The downlight is a nice addition and the same price as the regular bulbs, and they actually produce the same number of lumens at a lower wattage, which is nice. (Honestly, the regular Hue bulbs aren't entirely omnidirectional, but at least these will fit nicely in recessed sockets.)

That being said--I think I'll just stick with my $10 wall-dimmable LEDs I got a few years ago for now in my recessed fixtures. :) Maybe if I need to replace them some time...
Score: 6 Votes (Like | Disagree)
SFO 1K Avatar
158 months ago
I have 12 of these hue lights (original design) and look forward to expanding with the new offering. We have lights for morning to drive energy and alertness, lights to calm into the evening, light for "theatre time" when we're watching movies on the big screen, and lights for accent when there's no other reason to customize.

;)
Score: 4 Votes (Like | Disagree)
macjonny1 Avatar
158 months ago
We’ve got a couple of recessed lights out in the kitchen and these are _so_ tempting. I really dig on creative lighting (we’ve done a few things in the kitchen already).

I guess this does come with the “hub”, and they are LED (so assuming a long life), so not the worst deal.


Have you done any of these BR30 yet? Or the standard “bulb” style? Decent range on the hub?

Good range and adding a light in between extends the range if needed. Mine goes from one floor to the basement no problem.

I have 3 of the standard bulbs from the kit. My kids don't even know why the light changes colors sometime as I haven't told anyone. My 12 year old thinks it is pretty freaky and my 5 year old loves it, they just don't know I'm behind the colors changing. Fun times.
Score: 4 Votes (Like | Disagree)
Jaro65 Avatar
158 months ago
Who the heck buys these
I do. I have a bunch of these installed already. They are great for mood lighting as you can load a variety of color and intensity profiles.
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
maxresdefault

The MacRumors Show: Apple's Big Plans for iPad Mini 8

Friday November 28, 2025 8:39 am PST by
On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8. Subscribe to The MacRumors Show YouTube channel for more videos The next-generation version of the iPad mini is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...