The game, described by Anki as a "video game in the real world", is somewhat similar to slot car racing, but uses artificial intelligence, machine learning, and iPhone-based controls.
The Anki Drive starter kit includes the vinyl "track" and two cars for $200. Two additional cars are available for $70 each, the red RHO, and the blue and gold KATAL.
Each Anki Drive car has its own unique name, personality, and statistics, with some offering greater acceleration speeds while others having more energy. There are multiple gameplay modes, including multiplayer and single player modes, with cars lacking a human controller using a proprietary AI system.
Anki will also be holding a series of special events at prominent Apple Retail Store locations around North America over the next few weeks, hitting San Francisco, New York, Chicago, Boston, and Montreal.
The Anki Drive app can be downloaded from the App Store for free. [Direct Link]