jimmy-iovine-crop-324x285Beats will launch its Beats Music service in the United States within the next couple of months, reports The Next Web. The service will be available via the web and an iOS app, directly competing with other available music services like Spotify, Pandora, Rdio, and Apple's newly released iTunes Radio.

According to Beats COO and president Luke Wood, Beats Music will focus on both content curation and playlists, with Beats hiring employees to create playlists based on artists, activities, and moods. iTunes Radio is also heavily curated.

"We’re going to focus really heavily on playlists, because that’s how we consume music and that’s how most people consume music."

"We’re talking about real depth of personalization and knowing who I am, who you are, what we’re listening to, what we like, what we’ve listened to before and then offering up music that is highly relevant to our taste profile."

Prior to the launch of both Beats Music and iTunes Radio, Beats CEO Jimmy Iovine met with Apple executives to discuss its music subscription service, called "Project Daisy" at the time.

While Apple CEO Tim Cook and SVP of Internet Services Eddy Cue expressed interest in Beats’ model and rollout plans, no deal emerged between the two companies. Despite that, Apple and Beats maintain a close relationship, with Apple retail stores offering Beats products and using Beats by Dre headphones to demo iPods and other products.

Top Rated Comments

ScottishDuck Avatar
151 months ago
throw beats in the trash
Score: 17 Votes (Like | Disagree)
i-John Avatar
151 months ago
Great, a crappy app to go with their over-priced crappy hardware.
Score: 5 Votes (Like | Disagree)
rmwebs Avatar
151 months ago
More fool the people that buy anything branded as 'Beats'.
Score: 5 Votes (Like | Disagree)
Eduardo1971 Avatar
151 months ago
Annoying pop music? No thanks, I will save my money and spend it on iTunes Radio or Spotify.

Get over yourself dude.

Last time I checked (a few minutes ago actually) iTunes (and iTunes radio) also carried its fair share of 'annoying pop music'. It is a store-they can carry whatever sells.
Score: 3 Votes (Like | Disagree)
mintshows Avatar
151 months ago
Bears, Beets, Battlestar Gallactica
Score: 3 Votes (Like | Disagree)
locust76 Avatar
151 months ago
Oh boy. The definitive name in music is coming out with a competing music service. How exciting.

/s
Score: 3 Votes (Like | Disagree)

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...