Apple has hired Jay Sartori, the current assistant general manager of the Toronto Blue Jays, to manage the sports and entertainment section of the App Store, reports SportsNet (via MG Siegler).

satoriapple

Sartori is taking over as the tech titan’s manager of the App Store’s sports and entertainment category, a departure from the arbitration, contract and collective bargaining agreement interpretation work he handled for the Blue Jays.

He’s been in the position since September, 2010, when he was lured over from the Washington Nationals after a season as director of baseball operations there. Before that he worked for Major League Baseball’s labour department, helping negotiate the 2006 CBA.

While it is unclear exactly what job duties Sartori will be expected to take on, Apple has always preferred for its App Store and iTunes Store selections to have a human touch, suggesting that part of his role will perhaps involve overseeing and improving the content selections featured in the Sports section of the App Store.

Apple's App Store staff are responsible for hand selecting apps that are featured in a multitude of App Store categories, including Staff Favorites and Editor’s Choice. Currently, the Sports section of the App Store features "Essentials" and "Fantasy Football Apps", also highlighting a number of individual apps such as Yahoo! Sports, ESPN College Football, and MLB.com At Bat.

Sartori is expected to leave his current position with the Toronto Blue Jays in October.

Top Rated Comments

Koodauw Avatar
161 months ago
I'd leave the Blue Jays for any other job I could find as well. ;)
Score: 3 Votes (Like | Disagree)
CarlElvis Avatar
161 months ago
There are 3 people in that photo and no caption explaining who or where we are suppose to look. Amateur hour.
Score: 2 Votes (Like | Disagree)
dec. Avatar
161 months ago
Toronto has a baseball team?
Score: 2 Votes (Like | Disagree)
BornAgainApple Avatar
161 months ago
I should have applied. After all, I do hold a bachelor's degree in Basketweaving.
Score: 2 Votes (Like | Disagree)
161 months ago
Interesting... Maybe he is more skilled @ picking apps than players. Otherwise odd choice.

He must have been a bargain.
Score: 2 Votes (Like | Disagree)
Chupa Chupa Avatar
161 months ago
Interesting... Maybe he is more skilled @ picking apps than players. Otherwise odd choice.
Score: 2 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...