Yesterday, Apple began offering in-store pickup for online orders of the iPhone 5s and iPhone 5c, giving users the ability to check availability at their local Apple retail stores and place orders for immediate pickup at the stores.
But just 24 hours later, Apple has already removed the in-store pickup option for iPhone 5s orders, leaving shoppers with the options of placing online orders for delivery in October or visiting their local retail stores on their own to check on availability. In-store pickup of online orders remains available for iPhone 5c models.
The reason for the quick backtracking on the iPhone 5s in-store pickup option is unknown, although the company continues to experience very tight supplies, particularly of silver and gold models. With some Apple retail stores still experiencing daily lines of customers hoping to purchase from new iPhone 5s shipments arriving at the stores and even having to turn away customers, the company may simply have found that availability of in-store pickup is not yet broad enough to warrant offering the service for the iPhone 5s.