Late last week Apple commercials from the 1980s began resurfacing on YouTube channel EveryAppleAds, offering an extensive look at Apple advertising during that time period. Now, the same YouTube channel has uploaded a video of late film critics Gene Siskel and Roger Ebert reviewing similar ads.

The video appears to have been recorded at a special Apple event in 1986, as indicated by the Apple podium that Siskel stands behind. The two famous critics use the format of their then-popular film review show "Siskel & Ebert At The Movies", minus the "Thumbs Up, Thumbs Down" rating system, to critique some of Apple's mid-80s commercials.


Siskel was particularly impressed with the ads, noting that while he usually only likes one out of every three films he sees, he liked all five of the Apple commercials.

"And in sum, this is one of the more impressive series of commercials I've seen and I've seen a lot. Especially, I think, it's an impressive series if you run just the ones that we've picked. In fact, they're so good they're almost good enough to make me, a movie critic, want to watch prime time TV in order to see them again. Almost."

Additional vintage ads, including the ones Siskel and Ebert reviewed, can be found on EveryAppleAds' YouTube channel.

Top Rated Comments

nagromme Avatar
155 months ago
The past and the Internet are two of the weirdest places on Earth.
Score: 4 Votes (Like | Disagree)
rescued64 Avatar
155 months ago
Careful now. He is Chicago-bread. That hair is real. We make 'em good and make 'em big.


Roger


Blago


O

Just a note, Oprah is from Mississippi originally, moved to Milwaukee, and at 14 moved to Nashville to live with her dad. She's been in Chicago for a while, but you can't claim her for her hair!
Score: 1 Votes (Like | Disagree)
cgk.emu Avatar
155 months ago
You're not looking. The newspaper salesman and the delivery guy are black and yellow, there's two colored people on the terras and that's just in the 40 second intro.

Ignore the race baiters we have here, they're just looking for an argument and to completely derail the conversation.
Score: 1 Votes (Like | Disagree)
WisdomSeed Avatar
155 months ago
It's been years

I still miss them and their reviews. I know Ebert was a massive Apple fanboy. I can remember seeing both of them, but never at the same, in the movie theatre where I used to work in downtown Chicago. They shook the world.
Score: 1 Votes (Like | Disagree)
snebes Avatar
155 months ago
1986 Blimey as i am english and i was 6 for this video i have no idea who these two are but the one with the grey wig hair piece made me chuckle the most was that the point as for the actual adverts bring back jeff and shadows

Careful now. He is Chicago-bread. That hair is real. We make 'em good and make 'em big.


Roger


Blago


O
Score: 1 Votes (Like | Disagree)
SteveJobs2.0 Avatar
155 months ago
Everybody was white back then. :/
Score: 1 Votes (Like | Disagree)

Popular Stories

iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iOS 26 Screens

Here Are All the iOS 26 Features That Require iPhone 15 Pro or Newer

Thursday June 12, 2025 4:53 am PDT by
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence. The following features are powered by on-device large language models and machine...
CarPlay Liquid Glass Dark

Apple to Let iPhone Users Watch Videos on CarPlay Screen While Parked

Thursday June 12, 2025 6:16 am PDT by
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles. iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to...
iOS 26 on Three iPhones

Hate iOS 26's Liquid Glass Design? Here's How to Tone It Down

Wednesday June 11, 2025 4:22 pm PDT by
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look. Apple has multiple Accessibility options that ...
Mac Studio Feature

Apple Begins Selling Refurbished Mac Studio With M4 Max and M3 Ultra Chips at a Discount

Thursday June 12, 2025 10:14 am PDT by
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March. As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
iOS 26 Feature

Apple Seeds Revised iOS 26 Developer Beta to Fix Battery Issue

Friday June 13, 2025 10:15 am PDT by
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta. Registered developers can download the new beta software through the Settings app on each device. The revised beta addresses an...
maxresdefault

Everything Apple Announced at WWDC 2025 in 10 Minutes

Monday June 9, 2025 5:21 pm PDT by
At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day. Apple also unveiled a ton of new features for the iPhone, an overhauled Spotlight interface for the Mac, and a ton of updates that make the iPad more like a Mac than ever before. Subscribe to the MacRumors YouTube channel ...