Vintage 80s Apple Ads Resurfacing on YouTube

by

Old Apple commercials from the 1980s have been resurfacing on YouTube channel EveryAppleAds over the past few days, offering an extensive look at vintage Apple advertising that is normally overshadowed by Apple's famous Super Bowl commercial "1984".

The commercials, which feature both the Macintosh and the Apple II, introduce and promote the general concept of the PC and its usefulness to every day life. The first ad presents the Macintosh computer as a communication tool, while the second promotes the Apple II as a learning tool.


Coincidentally, the ads happen to be resurfacing close to the release of Steve Jobs movie "JOBS", which takes place in the 80s and tells the story behind the creation of both the Macintosh and the Apple II. The movie, which is currently in the promotional stages, is set to be released in theaters on August 16.

Additional vintage Apple ads can be found on the EveryAppleAds YouTube channel.

Top Rated Comments

(View all)
Avatar
92 months ago
They should bring back this campaign ;)

Score: 13 Votes (Like | Disagree)
Avatar
92 months ago
That second commercial is actually really clever... loved that ending. :)
Score: 9 Votes (Like | Disagree)
Avatar
92 months ago
You have to hand the crown to apple, they rule.
Score: 6 Votes (Like | Disagree)
Avatar
92 months ago
My Favorite Apple Video...

In 1998, when I first started dating the woman who is now my wife, I let her talk me into buying a Dell when my 5 year old Mac needed to be replaced. Of course, this was RIGHT BEFORE the iMac came out. So, I ordered my Dell with Windows 98 installed on it, and it was a piece of crap right from the start. None of my old peripherals worked properly, even after I spent money buying Adaptec PCI cards with the appropriate connectors. When I'd call tech support, I'd get the runaround, with Dell telling me it was a Windows problem, Microsoft telling me it was an Adaptec problem, and Adaptec telling me the problem was with my old HP scanner (which worked fine with my old Mac just one week earlier). Also, the bootup time was obscene, the default organization of files and folders didn't make any sense, and it just wasn't fun to use. And I won't even start about the viruses and system crashes....

So, after only 3 months of owning it, the iMac had been announced and I saw this video while browsing the internet one night:

iMac G3 promo video - Simplicity Shootout iMac vs. PC (1998) (http://youtu.be/_spF8pHs-Fc)

So, I showed this to my then girlfriend, and as we both laughed (and almost cried), we agreed that I had made a horrible mistake. This video captures, in a nutshell, exactly why the Mac is superior to the PC. Simplicity. We ended up finding someone to pay me slightly more than 50% of what I paid for the Dell, and I promptly got rid of it and bought an iMac. That Dell was the only PC I had ever owned since my parents bought our family's first computer -- an IBM PC (one of the originals...with two floppy drives and no hard drive) back in 1984...coincidentally the same year the original Macintosh was released. Every other computer I've had, from 1987 until present, has been a Mac.

And as I type this post on my 13 inch MacBook Air (Oct. 2010 release), I contemplate when I'm going to get my NEW MacBook Air! That 12 hour battery life with the faster processor and 512 GB SSD sure is tempting! Not to mention that my AppleCare Warranty will be expiring in late October, AND that my 6-year-old daughter is just learning to type and use computers at school (unfortunately, they're DELL PCs -- YUCK!). So, I need to train her properly in the ways of Apple before she gets lured to the dark side. But, if one of us is getting a "new" computer, it might as well be the one who's paying for it, right? Especially, since my 3-year-old MacBook Air is in perfect condition!
Score: 5 Votes (Like | Disagree)
Avatar
92 months ago
These ads were made three years before I was born.

And I'm not a little kid, I'm 23 years old. I grew up with my parents and grandparents constantly telling me what life was like without computers and cell phones and the internet. What are we going to tell our kids we grew up without? I can't wait to find out.
Score: 3 Votes (Like | Disagree)
Avatar
92 months ago
Good thread, thanks!
Score: 3 Votes (Like | Disagree)

Top Stories

iPhone Maker Foxconn Says China's 'Days as the World's Factory Are Done'

Wednesday August 12, 2020 7:55 am PDT by
China will no longer be the world's manufacturing epicenter going forward, according to Apple's largest supply chain partner Foxconn, which has been gradually expanding its operations in other countries amid the U.S.-China trade war. "No matter if it's India, Southeast Asia or the Americas, there will be a manufacturing ecosystem in each," said Foxconn chairman Young Liu, according to Bloombe...

Leaker Jon Prosser: Apple Watch and iPad Launching in September, iPhone 12 Event to Take Place in October

Wednesday August 12, 2020 4:31 pm PDT by
Apple last month confirmed that this year's iPhone 12 models will launch outside of their normal September timeframe and will be "available a few weeks later," which has led to speculation about when an event might be held. Leaker Jon Prosser, who sometimes shares accurate knowledge of Apple's plans, today said that Apple will hold its iPhone 12 event during the week of October 12, with...

Apple Takes Legal Action Against Small Company With Pear Logo

Saturday August 8, 2020 11:09 am PDT by
Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada. Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, ...

Apple to Launch Bundled Subscription Services Called 'Apple One'

Thursday August 13, 2020 3:41 am PDT by
Apple will launch a new range of subscription service bundles called "Apple One" as soon as October, according to a new report by Bloomberg's Mark Gurman. The series of bundles would allow customers to subscribe to several Apple digital services together. This is expected to result in a lower monthly price than when the services are subscribed to individually. Bloomberg reports that the...

Apple Releases iOS and iPadOS 13.6.1 With Fix for Storage Issue and Green Tinted Displays

Wednesday August 12, 2020 1:31 pm PDT by
Apple today released iOS and iPadOS 13.6.1, minor updates that come a month after the release of the iOS 13.6 update with Car Keys and Audio Apple News+ stories. The iOS and ‌iPadOS‌ 13.6.1 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings > General > Software Update. iOS 13.6.1 addresses an issue that could cause...

Apple May Release 4G-Only iPhone 12 in Early 2021

Tuesday August 11, 2020 5:28 am PDT by
In a research note shared by Business Insider, Wedbush Securities analysts said that Apple may release a cheaper iPhone 12 in early 2021 with no 5G connectivity. Wedbush initially believed Apple would launch a mix of 4G and 5G iPhone 12 models this fall. Following re-examination of Asian supply chains, analysts Daniel Ives, Strecker Backe, and Ahmad Khalil revised the predictions,...

Apple Removes Fortnite From App Store [Update: Epic Files Lawsuit Against Apple]

Thursday August 13, 2020 11:58 am PDT by
Just hours after Epic Games introduced a new direct payment option for Fortnite that skirts Apple's in-app purchase rules, Apple has pulled the Fortnite app from the App Store. Fortnite is no longer available for download on the iPhone or the iPad, and Apple provided a statement to MacRumors on Fortnite's removal:Today, Epic Games took the unfortunate step of violating the App Store...

iPad Pro Keyboard Comparison: Logitech's $160 Folio Touch vs. Apple's $300 Magic Keyboard

Tuesday August 11, 2020 2:11 pm PDT by
Logitech recently debuted the Folio Touch, a keyboard and trackpad case designed for the 11-inch iPad Pro that serves as an alternative to the Magic Keyboard. In our latest YouTube video, we compare the $160 Folio Touch to Apple's $300 Magic Keyboard to see which is better. Subscribe to the MacRumors YouTube channel for more videos. Logitech is selling the Folio Touch for $160, while Apple's...

Apple Releases macOS Catalina 10.15.6 Supplemental Update With Virtualization Bug Fix

Wednesday August 12, 2020 1:20 pm PDT by
Apple today released a supplemental update for macOS Catalina 10.15.6, with the update coming a month after the original launch of macOS Catalina 10.15.6. The ‌‌macOS Catalina‌‌ 10.15.6 Supplemental Update can be downloaded from the Mac App Store using the Update feature in the System Preferences app. According to Apple's release notes, the update fixes a problem that could cause...

Kuo: Global iPhone Shipments Could Decline Up to 30% If Apple Forced to Remove WeChat From App Store [Updated x2]

Sunday August 9, 2020 10:17 pm PDT by
In a worst-case scenario, Apple's annual global iPhone shipments could decline by 25–30% if it is forced to remove WeChat from its App Stores around the world, according to a new research note from analyst Ming-Chi Kuo viewed by MacRumors. The removal could occur due to a recent executive order aiming to ban U.S. transactions with WeChat and its parent company Tencent. Kuo lays out...