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Apple Wins 'Brand of the Year' Awards in Smartphone, Tablet, and Computer Categories

Thursday July 25, 2013 11:30 pm PDT by Richard Padilla
Marketing research firm Harris Interactive has awarded Apple the title of “Brand of the Year” in the categories of smartphones, tablets, and computers, as first reported by VentureBeat. The distinction comes after a poll asking 38,500+ Americans about the perceptions of their favorite brands, in which Apple was placed above other competitors such as Hewlett-Packard, Amazon, Samsung, and HTC.

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"Americans continue to give Apple brands strong ratings," says Manny Flores, Senior Vice President at Harris Interactive. "And while their Consumer Connection scores are strong within their respective categories, what really stands out is that in all three of the categories Apple brands are measured - Computer, Tablet and Mobile Phone - its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future.
These awards come after BBC reported about a survey done by marketing group Added Value (AV), who claimed that Apple’s brand has become “less inspiring” among consumers.

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ideal.dreams
75 months ago
Let's see Samsung try to copy that.
Rating: 17 Votes
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buddhistMonkey
75 months ago
It's surprising that so many frequenters of a tech site can know so little about statistics. :rolleyes:
Rating: 11 Votes
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macs4nw
75 months ago

Great for Apple, but I don't think polling "38,500+ Americans" is enough to award Apple "Brand of the Year", whether or not they deserve it. There are over 300 million people here in the US. Factors also include the age groups, the type of work they do, regions perhaps, etc. can they ask everyone? No, that's impossible. But for "awards" like this, there must be more participation.


If it was a couple of hundred, I would have agreed with you, but statistically speaking, 38,500 Americans is, for the US anyway, a significant sample. I've seen political polls that were being touted as being fairly representative, with fewer people asked their preference, than the 38,500 in this poll.
Rating: 9 Votes
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576316
75 months ago
Thoroughly deserved.
Rating: 7 Votes
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tbrand7
75 months ago

How you figure that, they only surveyed 38.5k Americans out of how many, also i bet that all those surveyed where walking out of apple shops.


Coming from someone who owns a galaxy s3, of course you'll defend samsung.
Rating: 7 Votes
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tbrand7
75 months ago
Looks like apple hasn't lost its shine after all... Steve would be proud:apple:
Rating: 6 Votes
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Glassed Silver
75 months ago

Not just consumer products, Apple products can win Oscar if nominated! That's the beauty of Apple. :apple:


Nice one. I agree.
For example, I know of several G4 iMacs in movies that had a better performance than some of the ludicrous actors.

Glassed Silver:mac
Rating: 6 Votes
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gnasher729
75 months ago

only americans?? if they are patriots they will always vote for american brand...
i think what if this poll is taking in Asia?


In South Korea, voting for Apple will get you arrested.
In North Korea, voting will get you arrested.
In Japan, voting for Samsung will get you arrested.

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Google is quickly becoming my favorite brand. Apple would be second followed by Netflix.


Google? Remember, you are not their customer. Advertisers are their customers. You are the product that they are selling.
Rating: 5 Votes
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ctdonath
75 months ago

How you figure that, they only surveyed 38.5k Americans out of how many


Your ignorance is showing. Time to study up on your statistics.

Start here: http://www.surveysystem.com/sscalc.htm to calculate how many people to poll for a high accuracy rate. For example, a 99% +/-1% accuracy for a survey of three hundred million people requires a little over 16,000 participants. For something as vague as "brand of the year", not needing high accuracy, 95% +/-5% needs just 384 participants.

Of course the sampling must be judicious & fair, not exclusively polling people walking out of Apple stores with large boxes (which, of course, is not polling but instead is pre-filtering for particular results). But of course comments like "i bet that all those surveyed where walking out of apple shops" is not looking for truth, but just a malicious put-down.
Rating: 4 Votes
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newagemac
75 months ago

Great for Apple, but I don't think polling "38,500+ Americans" is enough to award Apple "Brand of the Year", whether or not they deserve it. There are over 300 million people here in the US. Factors also include the age groups, the type of work they do, regions perhaps, etc. can they ask everyone? No, that's impossible. But for "awards" like this, there must be more participation.


Somebody doesn't understand statistics and sampling.
Rating: 4 Votes

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