Yelp is adding a new local delivery ordering option to its iOS app, allowing users to order and pay for food right within the app. The company is partnering with local delivery services, beginning in San Francisco.
The service will start out in San Francisco through partnerships with food delivery startup Eat24 and Delivery.com, including 100 local businesses. Stoppelman described this as a “staging” before the platform enters new verticals and markets. The goal was to make it as scaleable as possible, and there are already a slew of other partners signed up. Ultimately people will be able to book home and personal services as well.
The updated description for the Yelp app says the delivery options will "be rolling this out to more locations in the coming weeks".