Unsurprisingly, mobile adoption continues to grow. Both Apple and Samsung have experienced enormous smartphone market share unit growth over the past two years, with Apple going from 16% share in Q1 2010 to 22% share in Q4 2012 and Samsung growing from 4% to 29% during the same time period.
Tablet growth has exploded as well, outpacing even smartphone growth. When comparing the first 12 quarters after launch, iPad shipments ramped up three times more quickly than iPhone shipments.
In fact, tablet shipments surpassed both desktop PC and notebook shipments in the fourth quarter of 2012, less than three years after tablets surged in popularity. A similar report from IDC earlier this week confirms the rapid tablet growth, estimating that yearly tablet shipments will surpass notebook shipments by 2013 and the total PC market in 2015.
Other highlights from the report include overall smartphone growth, which is up 28% year over year in the United States and 31% in China, and mobile internet traffic, which now accounts for 15% of total global internet traffic.
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Monday December 1, 2025 4:37 pm PST by Juli Clover
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week.
Past Launch Dates
Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
Monday December 1, 2025 2:16 pm PST by Juli Clover
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today.
Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Monday December 1, 2025 4:36 am PST by Tim Hardwick
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer.
The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Specifically,...
Monday December 1, 2025 3:00 am PST by Tim Hardwick
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we've collated an updated set of key details that ...
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026.
Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Monday December 1, 2025 5:00 am PST by Tim Hardwick
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop.
Below is a breakdown of what we're expecting over the next ...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
I just think comparing Apple and Samsung is like comparing sales of Porsche and Ford.
If Porsche had a market share matching Ford, that would be considered more significant even if Ford had a slightly larger share. But that comparison wouldn't say alot since they sell to entirely differnt markets.
Remember this. If you ever think about making a car to computer analogy...don't. They're not apt at all.
Apple hardware might sport a slightly better build quality than most of the competition, but they cost about the same, and use roughly the same parts. If this were the case with the car market, then a Porsche and Ford would both cost about $15,000, but the Porsches have better bumpers and look nicer.
I just think comparing Apple and Samsung is like comparing sales of Porsche and Ford.
If Porsche had a market share matching Ford, that would be considered more significant even if Ford had a slightly larger share. But that comparison wouldn't say alot since they sell to entirely differnt markets.
Samsung and iPhone sell to the same markets. You can get both Samsung and Apple phones for free (at least here in the US for example).
Apple isn't a luxury product. You can get them at Walmart. A comparison of Apple to Samsung relating to Porsche and Ford doesn't work as analogous.
This is why Apple takes patent violations very seriously. Technological innovations and design and ease of use features stolen and put on a cheaper product makes a difference. China and other eastern Asian nations like Korea have a long history of stealing trade secretes rather than self innovation. The very history of the start up of Samsung and their corporate culture in the 1970s was to study televisions of the day improve and add on top of the existing technology. This is how they came to be and many other Television companies who could not compete with the low prices died out. I see a lot of comments here the dont take these facts in account when people discuss how apple is being frivolous. If you love Apple and want it to be around 20 years from now, hope they dont do to cell phones, tablets and computers what they did to the TV markets.
Wow - and this has what to do with what in this thread? Or did you just want to rant?
