nokiaMicrosoft has introduced a new commercial (via The Verge) that plays on the ongoing conflict between Samsung and Apple. In the spot, iPhone and Samsung enthusiasts interrupt a wedding with a heated argument over which phone is better.

"Would you mind moving your enormous phone?" an iPhone owner asks a Galaxy user, who goes on to call it "enormously awesome." This kicks off an all out brawl, where insults like "iSheep" and "Copybox" are traded back and forth.

Two Nokia Lumia 920 owners stand by the sidelines, where one asks "You think if they knew about the Nokia Lumia they'd stop fighting all the time?" "I don't know," the other replies. "I think they kind of like fighting." The commercial, which strays away from mentioning specific phone features, positions the Windows Phone as a clear alternative to the iPhone and the Galaxy line, ending with the line "Don't fight. Switch."


The Lumia line, which first debuted in late 2011, sports Microsoft's Windows and marked Nokia's shift away from Symbian. The company's flagship phone, the Nokia Lumia 920, comes in a range of bright colors and sports a 4.5-inch screen, a Qualcomm Snapdragon processor, and 1GB of RAM.

A recently conducted survey shows that Microsoft has a lot of work to do to convince smartphone users to choose its phones over those offered by Samsung and Apple. Microsoft is predicted to show a small amount of growth over the next few years, but is expected to remain dwarfed by iOS and Android phone sales well into the future.

Top Rated Comments

Phil A. Avatar
159 months ago
That's definitely one of the funniest phone adverts I've seen for a long time :)
Score: 26 Votes (Like | Disagree)
roar08 Avatar
159 months ago
Very well done

This is a fantastic commercial.
Score: 23 Votes (Like | Disagree)
Ice-Cube Avatar
159 months ago
That's only cos Microsoft isn't even worth fighting for.
Score: 23 Votes (Like | Disagree)
funtime180 Avatar
159 months ago
Now THATS an add!!!!
Score: 22 Votes (Like | Disagree)
Simplicated Avatar
159 months ago
That's really funny, especially the "iSheep" and "copybox" parts :D
Score: 20 Votes (Like | Disagree)
Renzatic Avatar
159 months ago
Problem is that the "isheep' is such a weak argument.

Calling people sheep because they use the best, highest rated, most reliable and so on product is pretty stupid all around.

They're not really calling Apple fans iSheep, you know. They're playing off the whole overly defensive brand war fans moreso than making fun of people for using a specific product.

And if you think it's ridiculous, just look at your post.
Score: 14 Votes (Like | Disagree)

Popular Stories

maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
CarPlay Ultra Climate Controls

Here's Which Vehicle Brands Will and Won't Offer Apple's CarPlay Ultra

Friday June 27, 2025 9:52 am PDT by
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below. CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...