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Microsoft has introduced a new commercial (via The Verge) that plays on the ongoing conflict between Samsung and Apple. In the spot, iPhone and Samsung enthusiasts interrupt a wedding with a heated argument over which phone is better.
"Would you mind moving your enormous phone?" an iPhone owner asks a Galaxy user, who goes on to call it "enormously awesome." This kicks off an all out brawl, where insults like "iSheep" and "Copybox" are traded back and forth.
Two Nokia Lumia 920 owners stand by the sidelines, where one asks "You think if they knew about the Nokia Lumia they'd stop fighting all the time?" "I don't know," the other replies. "I think they kind of like fighting." The commercial, which strays away from mentioning specific phone features, positions the Windows Phone as a clear alternative to the iPhone and the Galaxy line, ending with the line "Don't fight. Switch."
The Lumia line, which first debuted in late 2011, sports Microsoft's Windows and marked Nokia's shift away from Symbian. The company's flagship phone, the Nokia Lumia 920, comes in a range of bright colors and sports a 4.5-inch screen, a Qualcomm Snapdragon processor, and 1GB of RAM.
A recently conducted survey shows that Microsoft has a lot of work to do to convince smartphone users to choose its phones over those offered by Samsung and Apple. Microsoft is predicted to show a small amount of growth over the next few years, but is expected to remain dwarfed by iOS and Android phone sales well into the future.
Top Rated Comments
(View all)This is a fantastic commercial.
Problem is that the "isheep' is such a weak argument.
Calling people sheep because they use the best, highest rated, most reliable and so on product is pretty stupid all around.
They're not really calling Apple fans iSheep, you know. They're playing off the whole overly defensive brand war fans moreso than making fun of people for using a specific product.
And if you think it's ridiculous, just look at your post.