Chevrolet Promoting Siri 'Eyes Free' Integration for 2013 Sonic in New TV Ad
Last month, Chevrolet announced that its 2013 Sonic and Spark had become the first cars to offer support for Siri's "Eyes Free" mode. The feature integrates Apple's personal assistant with the vehicle's entertainment system, allowing the driver to access information while keeping his or her eyes on the road.
iSpot.tv founder and CEO Sean Muller tells us that the ad first aired last Thursday on VH1's morning Jump Start block, with the site's tracking showing that the ad has already aired 82 times on national TV networks.
Chevrolet has now begun a national advertising campaign touting the feature on the 2013 Sonic, launching a new television ad called "Buttons".
Chevrolet is not the only company to be making plans to support Siri's Eyes Free mode, with Honda working to roll out the feature to the Accord as well as the Acura RDX and ILX. Hyundai has also publicly stated that it will be bringing Eyes Free support to some of its vehicles, while Apple also highlighted partnerships with BMW, Mercedes, Land Rover, Jaguar, Audi, Toyota, and Chrysler at its introduction of the feature alongside iOS 6.