Apple Loses Appeal in 'iPhone' Naming Rights Case in Mexico

ifone 5Apple has lost an appeal over its use of the 'iPhone' trademark in Mexico, reports The Wall Street Journal. The case has been going on for some time, but does not appear to impact Apple's ability to sell the iPhone and related services in the country.

Apple sued to have the Ifone brand revoked on grounds it had expired for the Mexican company, but a federal court found that Ifone SA, registered in 2003, was making proper use of it. The Supreme Court this week rejected Apple's appeal against the decision at the request of Ifone.

Ifone's corporate lawyer Eduardo Gallastegui said the decision frees the company to continue with its claims, already submitted to the Industrial Property Institute IMPI, for damages resulting from the use of its name by Apple and by three Mexican mobile phone service providers: America Movil unit Telcel, Spain's Telefonica SA and Grupo Iusacell.

This is not the first time that Apple has run into trademark issues with its products. Previous court cases in Brazil and China have ended in settlements.

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...

Top Rated Comments

samcraig Avatar
166 months ago
What in Gods name is that? It's so ugly

Sorry - did you join the cell phone universe with the iPhone?

The i500 - while not pretty by today's standards was a kickass phone in its day. And certainly the "look" most phones had.

:rolleyes:
Score: 9 Votes (Like | Disagree)
baryon Avatar
166 months ago
Isn't it spelt differently enough?
Score: 9 Votes (Like | Disagree)
jontech Avatar
166 months ago
1 billion pesos settlement


or 20 dollars, whichever is greater
Score: 7 Votes (Like | Disagree)
bradl Avatar
166 months ago
On one hand Apple started the whole 'i' thing;
*ahem*Cisco*ahem* ;)


but iFone was started in 2003 here.....so Apple is technically wrong and should have lost this case.
This would be a proper example of prior art coming into play and prevailing; something the USPTO should take notes on.

BL.
Score: 6 Votes (Like | Disagree)
Renzatic Avatar
166 months ago
Watch Pirates of Silicon Valley, it's dramatised but it still shows Apple have a history of being flat out ripped off by other companies and then losing in court when they try and sue over it.
I've always felt sorry for Apple. They do nothing but innovate, never harming a soul, or stepping on anyone's toes, while everyone else in the industry picks over their good works like vultures on a carcass.
Score: 5 Votes (Like | Disagree)
Bubba Satori Avatar
166 months ago
Apple should just buy Mexico.
Score: 4 Votes (Like | Disagree)