"This is the perfect way to show everyone how much we believe in our material by letting them try the first issues for free, because we're sure once they start, they won't stop," says Marvel SVP – Sales, Digital & Print David Gabriel. "Week in and week out we ask fans to come check out our new releases—both in print and digitally—with the promise that we'll bring them the best comics made by the best talent and managed by the best editorial team in the industry. Now, existing and news fans [alike] can discover the heroes they know and love and learn about new ones all at the same time."
The inaugural issue of each comic book line can be downloaded for free, a significant discount from the standard $1.99 to $3.99 price. Marvel is running the promotion in order to attract new readers, offering recent comics like Uncanny Avengers and All-New X-Men alongside classics like Amazing Spider-Man and Fantastic Four.
Marvel's sale began on Sunday night and will last through Tuesday at 11 p.m. Eastern time. The comics can be downloaded via the web or through the Marvel Comics app.