Monetization of Social Networking Apps Taking Off on iOS

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Social networking apps have climbed nine places year-on-year in the App Annie rankings of monthly revenues (via The Next Web), moving from 12th place last January to third place in January 2013.

As of January 2013, the Social Networking category ranked third in monthly revenues, behind only Games and Productivity in the iOS App Store. And that’s up 87% compared to January 2012 monthly revenues, representing 3% of total iOS App Store revenue. Its growth is impressive and nowhere near its ceiling.

The study data shows that the messaging and dating apps are registering as the most significant revenue generators among social networking apps, with LINE, WhatsApp Messenger, and Zoosk leading the way in various countries.

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Notably, Apple's Find My Friends made a climb from 17th place to 2nd in downloads, while Facebook Messenger overtook the main Facebook app to take first place. App Annie attributes the rise of Find My Friends to the App Store splash screen introduced in iOS 6 that encourages users to download several free apps from Apple, including Find My Friends.

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As is true for many aspects of Apple's business, China was one of the fastest-growing markets for social networking apps, with the United States and China now combining to account for half of all social networking downloads worldwide.

Top Rated Comments

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100 months ago
If anyone still thinks "Find My Friends" is a good social app, I think he's going to be using it more often.
Score: 2 Votes (Like | Disagree)
Avatar
100 months ago
I use Find My Friends quite often with my partner. We have two kids & don't work fixed hours, so sometimes it's good for my phone to let me to know when she leaves work. Also in case of travel problems I can ask my phone to let me know when she's nearly home so I can heat up food / put the kettle on for a nice cuppa of tea for her.

I do agree it can be a bit creepy though.
Score: 1 Votes (Like | Disagree)

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