T-Mobile Attacked by AT&T in Newspaper Ad Ahead of Potential Rebranding
According to TmoNews, T-Mobile is gearing up to introduce significant changes to its service in March, eliminating both contracts and early termination fees, along with implementing installment payments for its equipment. T-Mobile's move to end subsidies was confirmed by the company in late December.
-For starters, kiss contracts goodbye as T-Mobile moves to a no-contract world. Existing customers will finish out their current contract or upgrade to a new device without a new contract, whichever comes first. New customers won't have to suffer with any long-term commitments. Contract wise that is.
-Early termination fees will be a thing of the past as well, which makes complete sense when announced with the removal of contracts.
-Expect the introduction of a new equipment installment plan tier, likely in the $25 – 30 dollar range as T-Mobile moves to make all its smartphones $99 or less as down payments. A $30 tier makes sense if you consider the retail value of the device is $699 = $30 x 20 monthly payments.
Along with the service updates, T-Mobile is also expected to refine its brand image, with a focus on its "Dual 4G" HSPA+ and LTE networks and the retirement of its former "Stick Together" tagline.
The news of T-Mobile's upcoming revamp comes just after AT&T posted full page ads in The New York Times, The Wall Street Journal, and USA Today lambasting the carrier for dropped calls and slow download speeds.
The attack is a response to T-Mobile CEO John Legere, who called the AT&T network "crap" back in January. The animosity between the two companies began after AT&T failed to purchase T-Mobile following objections from the Federal Communications Commission and the Department of Justice.
T-Mobile is the fourth largest carrier in the United States, behind AT&T, Verizon, and Sprint. Though T-Mobile does not currently offer Apple products, Apple has confirmed that it plans to offer its products via T-Mobile in 2013.
Popular Stories
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle.
Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines.
According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option.
Apple's guidelines for Live Activity state that...
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far.
Size
Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light.
The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users.
UltraCharge Pro Power Bank 10K with Magnetic Ring
The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...
Now that the calendar has flipped over into January, steep discounts on popular Apple products have become more rare after the holidays. However, if you didn't get a new pair of AirPods recently and are looking for a model on sale, Amazon does have a few solid second-best prices this week.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce.
In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing."
TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator.
The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
