iOS Dominates Enterprise Mobility Market With 77% of Device Activations

iOS devices represented 77% of all mobile device activations in the enterprise market in the final quarter of 2012, with the top five slots all occupied by Apple devices, reports Good Technology's Device Activation Report.

The company monitors smartphone and tablet devices activated among its enterprise clients, which include half of the Fortune 100. Apple devices occupied eight of the top ten slots, including all of the top five. iOS activations grew 8.5% year-on-year.

This quarter’s report showed a clear preference for iOS devices, which accounted for 77 percent of all activations and captured eight of the top ten spots on the most popular device list this quarter. While Android activations dropped 6.3 percent as compared to Q4 2011, they still accounted for 22.7 percent of all activations for the quarter, which were primarily driven by Android tablets. Windows Phone devices came in a distant third for the quarter, capturing just 0.5 percent of overall activations.

Apple completely dominated the tablet market with 93.2% of activations, with the Samsung Galaxy Tab taking a distant second place.


The financial services industry led enterprise device activations during the quarter, followed by business and professional services. Together, these two industries made up more than half of the activations reported in Q4.

Apple regularly emphasizes enterprise adoption of iOS in its earnings conference calls, repeatedly noting that nearly all of the Fortune 500 companies are piloting or deploying the iPhone and iPad for their users. Apple also maintains dedicated sections of its website promoting the iPhone and iPad for use in business.