iOS Dominates Enterprise Mobility Market With 77% of Device Activations

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iOS devices represented 77% of all mobile device activations in the enterprise market in the final quarter of 2012, with the top five slots all occupied by Apple devices, reports Good Technology's Device Activation Report.

enterprise1The company monitors smartphone and tablet devices activated among its enterprise clients, which include half of the Fortune 100. Apple devices occupied eight of the top ten slots, including all of the top five. iOS activations grew 8.5% year-on-year.

This quarter’s report showed a clear preference for iOS devices, which accounted for 77 percent of all activations and captured eight of the top ten spots on the most popular device list this quarter. While Android activations dropped 6.3 percent as compared to Q4 2011, they still accounted for 22.7 percent of all activations for the quarter, which were primarily driven by Android tablets. Windows Phone devices came in a distant third for the quarter, capturing just 0.5 percent of overall activations.

Apple completely dominated the tablet market with 93.2% of activations, with the Samsung Galaxy Tab taking a distant second place.

enterprise2
The financial services industry led enterprise device activations during the quarter, followed by business and professional services. Together, these two industries made up more than half of the activations reported in Q4.

Apple regularly emphasizes enterprise adoption of iOS in its earnings conference calls, repeatedly noting that nearly all of the Fortune 500 companies are piloting or deploying the iPhone and iPad for their users. Apple also maintains dedicated sections of its website promoting the iPhone and iPad for use in business.

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Top Rated Comments

Mactendo Avatar
103 months ago
Whoa. Apple is doomed.
Score: 7 Votes (Like | Disagree)
0815 Avatar
103 months ago
selling my AAPL stock now, before it drops under $500 ..... I am sure some analyst was expecting higher numbers and this will cause the market now to crash.
Score: 5 Votes (Like | Disagree)
M-O Avatar
103 months ago
more good news, time to dump the stock!
Score: 5 Votes (Like | Disagree)
lowbatteries Avatar
103 months ago

selling my AAPL stock now, before it drops under $500 ..... I am sure some analyst was expecting higher numbers and this will cause the market now to crash.


I think you're a bit late for that ... stock fell well below $500 in January. Good news is bad for Apple, while bad news is good for Amazon. The market doesn't make any sense at all to me.
Score: 2 Votes (Like | Disagree)
spazzcat Avatar
103 months ago
DOOMED I say DOOMED!!!
Score: 2 Votes (Like | Disagree)
Michael Scrip Avatar
103 months ago



Here's a different spin on the same report from WSJ.

Report: Android Tablets Gain on iPads in Business Market ('http://blogs.wsj.com/digits/2013/02/26/report-android-tablets-gain-on-ipads-in-business-market/?mod=WSJBlog')

While technically true, this headline fails to paint an accurate picture of the data within the report.


What is an accurate picture of the data?

I read that article... and it said Android tablets rose in the enterprise from 2.7% in the first quarter to 6.8% by the fourth quarter 2012.

And some of the tablets on their list are the Motorola Xoom, Xyboard and the Kindle Fire. Some winners there, huh.

Both headlines are true:

Wall Street Journal says "Android Tablets Gain on iPads in Business Market" (to 6.8% of tablets)

And MacRumors says "iOS Dominates Enterprise Mobility Market With 77% of Device Activations" (with 93.2% of tablets)

I'm not sure why you're splitting hairs... the iPad news is more exciting than the Android tablet news :)
Score: 1 Votes (Like | Disagree)

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