The one-day Apple shopping event is Friday, 23 November.
Get ready to give. Shop online or visit your favourite Apple Retail Store. We'll help you make the most of the day, no matter how you shop.
This Friday represents Black Friday in the United States. Black Friday is the day after Thanksgiving that marks the start of the Christmas shopping season. Traditionally, retailers offer major sales on that day.
Apple's international online and retail stores also participate in these sales, though Apple's discounts tend to be very modest. Last year's discounts for Apple's core products were as follows (in USD):
iPad 2 - $41 to $61 Off iPod nano - $11 off iPod Touch - $21 to $41 off MacBook Air - $101 off MacBook Pro - $101 off iMac - $101 off
For absolute savings, customers will have better luck with 3rd party merchants that tend to offer steeper discounts on Apple products on Black Friday.
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
As usual, the event is expected to take place in the first half of September.
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