Rovio has sold millions and millions of copies of Angry Birds games -- Angry Birds, Angry Birds Seasons, Angry Birds Rio, Angry Birds Space -- but the company's next effort flips that franchise on its head.
The next game, Bad Piggies, changes the antagonists into heroes by stranding the pigs on a desert island and having the player help them build vehicles and contraptions to get them to their eggs. The birds don't appear in the game, and the pigs are much kinder and more lovable than those in Angry Birds. Rovio sees the game as the first in a brand new franchise.
Fast Company has an exclusive look at the new game:
I'm in Espoo to get an exclusive first look at Bad Piggies, which will cost $.99 on mobile and is slated to hit iOS, Android, PC, and Mac on September 27, with Windows phones and others to follow soon. (Pricing for the desktop versions is still being confirmed.) The game is set in the same universe as its counterpart, but it indeed feels like an effort by Rovio to parlay the pigs, which have a loyal following of their own, into a completely new brand for the company.
Bad Piggies will be out for iPhone, iPad and the Mac on September 27th.