Rovio Drops 'Angry Birds' for 'Bad Piggies'

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Rovio has sold millions and millions of copies of Angry Birds games -- Angry Birds, Angry Birds Seasons, Angry Birds Rio, Angry Birds Space -- but the company's next effort flips that franchise on its head.

The next game, Bad Piggies, changes the antagonists into heroes by stranding the pigs on a desert island and having the player help them build vehicles and contraptions to get them to their eggs. The birds don't appear in the game, and the pigs are much kinder and more lovable than those in Angry Birds. Rovio sees the game as the first in a brand new franchise.

NewImage
Fast Company has an exclusive look at the new game:

I'm in Espoo to get an exclusive first look at Bad Piggies, which will cost $.99 on mobile and is slated to hit iOS, Android, PC, and Mac on September 27, with Windows phones and others to follow soon. (Pricing for the desktop versions is still being confirmed.) The game is set in the same universe as its counterpart, but it indeed feels like an effort by Rovio to parlay the pigs, which have a loyal following of their own, into a completely new brand for the company.


Bad Piggies will be out for iPhone, iPad and the Mac on September 27th.

Top Rated Comments

(View all)
Avatar
106 months ago
Well, Angry Birds was such a success, why not cash in further?
Score: 7 Votes (Like | Disagree)
Avatar
106 months ago
you mean there done milking the Birds for all there worth (pizza included) and now going to start milking the piggies?

Score: 7 Votes (Like | Disagree)
Avatar
106 months ago

you mean there done milking the Birds for all there worth (pizza included) and now going to start milking the piggies?


If you're going to milk something it's always better to try a mammal.
Score: 5 Votes (Like | Disagree)
Avatar
106 months ago
I say props to any innovator who can come up with a successful creative idea, sell it, and keep everyone on his/her payroll happy and employed.
Score: 4 Votes (Like | Disagree)
Avatar
106 months ago

The companies I dint like are game loft and rovio. They are the biggest culprits in money-grabbing. The beauty of the appstore is that people like andreas illinger can do it themselves and overtake huge corporations, while still having amazing consideration for consumers.


I've bought two Angry Birds games, and I'm sorry but I'm having a hard time feeling ripped off. Trying to work up some rage, but there's nothing there. Maybe it's because I paid about £25 for "Lemmings" back in the old days and realise that the beauty of the App Store is that good games are dirt cheap, regardless of what the 11yr old reviewers say.
Score: 4 Votes (Like | Disagree)
Avatar
106 months ago
My thumbs are ready. Let's do this.

(yeah yeah, twss)
Score: 3 Votes (Like | Disagree)

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