Apple's Stock Continues Surge With New Record High

After setting a record high close yesterday, Apple's stock today has extended its strong run that has been in place since last month's disappointing earnings numbers, pushing through to set a new all-time intraday high. The stock hit a new high of $644.13 per share just minutes ago, besting the previous all-time high of $644.00 set on April 10.

aapl 644 13
The move has also pushed Apple's market capitalization above $600 billion for the first time since April 10, also marking a 23% increase in stock price since the bottom of this dip came at $522.18 during trading on May 18.

Apple's new all-time high comes a day after the company issued its first quarterly stock dividend since 1995, giving shareholders $2.65 per share as one piece of the company's strategy for handling its massive stockpile of cash. Investors had been calling for a dividend for quite some time as Apple's cash hoard approached and then exceeded $100 billion, with the company relenting in a March announcement in which the company outlined its belief that it will have enough cash on hand to meet its needs for the foreseeable future. The company also instituted a $10 billion stock buyback program intended to offset dilution coming from stock grants and employee stock purchases.

Popular Stories

hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

Top Rated Comments

miles01110 Avatar
173 months ago
These "Record High" stock price news articles are about as dumb as they get. It's newsworthy... until it goes up even further. :confused:

----------

Anybody know when the best time to buy stock in :apple:? I've just started a new career and would like to learn more about investing.

About 20 years ago.
Score: 16 Votes (Like | Disagree)
Spanky Deluxe Avatar
173 months ago
It was always going to shoot up this week - after all, I sold a large chunk of my shares last week. So you can thank me. :rolleyes:

No regrets though as I sold my shares to pay for my honeymoon and I still have the same value of shares left as I did when I bought them just under a year ago. Thanks Apple! :apple:
Score: 6 Votes (Like | Disagree)
SmoMo Avatar
173 months ago
Ohm

Anybody know when the best time to buy stock in :apple:? I've just started a new career and would like to learn more about investing.

Generally you should buy stock just before the price plummets. That way you can most efficiently rid yourself of any money you have and walk the world as a shoeless nomad free from monetary burden.

Come back and thank me when you've reached enlightenment, I'll buy you a pair of sandals to celebrate :)
Score: 4 Votes (Like | Disagree)
Rogifan Avatar
173 months ago
This doesn't make sense to me. Apple had a very disappointing quarter last quarter, they gave guidance towards an even worse quarter next quarter, and yet their stock is skyrocketing to all-time highs? I don't get it.

Sme analyst just upped the price target to $900; claims the iPad Mini is in production at Foxconn. And of course the iPhone and Apple TV rumors. Typical run up before a product launch. Stock wil drop again when new iPhone is released and it disappoints for not being enough of a game changer an Apple TV rumors don't materialize or what does isn't considered revolutionary.
Score: 3 Votes (Like | Disagree)
scotty321 Avatar
173 months ago
This doesn't make sense to me. Apple had a very disappointing quarter last quarter, they gave guidance towards an even worse quarter next quarter, and yet their stock is skyrocketing to all-time highs? I don't get it.
Score: 3 Votes (Like | Disagree)
mnsportsgeek Avatar
173 months ago
This will surely go down when they announce the new iPhone. People will be dissapointed and then fall in love with it. Same old song and dance every year.
Score: 2 Votes (Like | Disagree)