Apple Stock Price Marks All-Time Closing High Ahead of New iPhone Rollout

Apple's stock price closed at an all-time high of $636.34 today, passing the prior all-time closing high of $636.23 set four months ago on April 9th. The next day, April 10th, the stock hit an intraday high of $644 and the company's market capitalization breached $600 billion before falling back. Apple's stock price is up nearly 60% on the year, outperforming the NASDAQ by more than 3:1 and the Dow Jones Industrial Average by more than 6:1.

aapl 6361
Growth in Apple's stock had been slightly weaker for the past month in the run-up to weaker-than-expected earnings for the third quarter, but new reports of a September launch for the next iPhone as well as a smaller, cheaper iPad Mini have been pushing the price higher.

All shareholders of record as of Monday's close also received a cash dividend of $2.65 per-share today, the first dividend payment to Apple shareholders since December 1995.

Popular Stories

iPhone Air

Report: 'Virtually No Demand' for iPhone Air

Wednesday October 22, 2025 3:22 am PDT by
Apple is "drastically" cutting production of the iPhone Air and shifting focus toward the iPhone 17 and iPhone 17 Pro models, Nikkei Asia reports. The business publication claims to have learned of a major cut to iPhone Air production motivated by weaker-than-expected consumer interest, nearly to "end of production levels." Despite early reports of the iPhone Air selling out within hours of...
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
sam sung auction

Former Apple Employee Sam Sung Changed His Name to Avoid Attention

Wednesday October 22, 2025 4:44 pm PDT by
Back in 2012, an Apple retail employee named Sam Sung went viral because his name is similar to Samsung, one of Apple's main competitors. In a recent interview with Business Insider, he detailed that period in his life, how Apple responded, and he explained why he ultimately changed his name. Someone posted an image of Sung's Apple business card on Reddit in 2012, and it spread rapidly....
cadillac lyric infotainment

GM to Remove CarPlay from All Future Vehicles, Including Gas Cars

Wednesday October 22, 2025 11:34 am PDT by
General Motors began phasing out support for CarPlay in its electric vehicles back in 2023, leading to complaints from iPhone users, but the company has no plans to back down. In fact, GM is going further and plans to remove CarPlay from all future gas vehicles, too. In an interview with The Verge, GM CEO Mary Barra said that the company opted to prioritize its platform for EVs, but the...
All Screen iPhone 2027 Feature 1

Apple's Plan to Launch Three New iPhone Designs Allegedly Revealed

Wednesday October 22, 2025 6:24 am PDT by
Apple plans to launch a new type of iPhone every year for the foreseeable future, according to an Asia-based source. The detailed information was shared by the account "yeux1122" in a blog post on the Korean platform Naver, citing domestic trend and component research companies. Corroborating other reports, Apple will apparently launch its first foldable iPhone in 2026, featuring a...
iOS 26

iOS 26.1 Coming Soon With These 8 New Features for Your iPhone

Wednesday October 22, 2025 6:15 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
maxresdefault

Here's How the iOS 26.1 Transparency Toggle Changes Liquid Glass

Monday October 20, 2025 1:55 pm PDT by
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like. Subscribe to the MacRumors YouTube channel for more videos. If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
iOS 26

What's New in iOS 26.1 Beta 4

Monday October 20, 2025 1:02 pm PDT by
Even though we're at the fourth beta of iOS 26.1, Apple is continuing to add new features. In fact, the fourth beta has some of the biggest changes that we'll get when iOS 26.1 releases to the public later this month. We've rounded up what's new below. Liquid Glass Transparency Toggle Apple added a toggle for customizing the look of Liquid Glass. In Settings > Display and Brightness,...

Top Rated Comments

Tubamajuba Avatar
172 months ago
Steve Jobs would have never let this happen...

...wait, what?
Score: 31 Votes (Like | Disagree)
jlgolson Avatar
172 months ago
It can only stay that high for so long. There is an end to every good thing. Of course it won't rocket down - it just can't get much more expensive.
Why not? It's trading at a very reasonable sub-15 P/E. Google is trading near 20. Could easily rise to 20 or 25 or an even higher P/E, not to mention we will see a big rise in earnings this year.

Correction.

Steve would of let this happen. :apple:
Correction. Steve would have let this happen.
Score: 22 Votes (Like | Disagree)
DaDalle Avatar
172 months ago
I wish I had bought a few, when they were below $20 :p
Score: 17 Votes (Like | Disagree)
Anti-Lucifer Avatar
172 months ago
those that think this has anything to do with any news of any sort are out of your mind. The stock market is a legal gambling casino. There is no ifs ands or buts about it. It makes no sense in regards to stocks going up or down except the rich people who dump money to buy and sell owns all of you.

It's just like gas prices - there is no rational explanation for it's increase or when it falls down in price if at all.

Stock market is played by every rich million and billionaire on this planet - which includes many billionaire chinese investors (aka gamblers) as well.
Score: 10 Votes (Like | Disagree)
mertyz Avatar
172 months ago
And some people were thinking they would never beat their best :)
Score: 8 Votes (Like | Disagree)
mrtravel123 Avatar
172 months ago
Let the stock keep climbing. More growth is coming.

The poor quarter is only because of the delay in the iPhone. Nothing more. Apple is still a great investment.
Score: 7 Votes (Like | Disagree)