AT&T Reportedly Planning for iPhone Launch in Late September
BGR reports that AT&T is apparently targeting an iPhone launch in the third or fourth week of September, shifting to an "all-hands-on-deck policy" through mid-October to help handle the surge of customers that inevitably accompanies new iPhone launches.
According to a trusted AT&T (T) source, the carrier is currently planning to launch Apple’s (AAPL) next-generation iPhone during the third or fourth week of September, with an all-hands-on-deck policy in place for employees that will extend through to the middle of October.
AT&T has reportedly even gone as far as to reschedule a training event originally planned for the first week of October so that it's employees can remain available to help with the iPhone launch.

Numerous sources have all but confirmed that Apple will be introducing the next-generation iPhone on Wednesday, September 12, with iMore adding that the first round of launches will take place on Friday, September 21.
BGR has reported on carrier vacation blackouts and staffing ramp-ups a number of times in the past, but has a mixed track record with such reports. Back in late July 2011, the site reported that AT&T was planning for an early-to-mid September iPhone launch. As that timeframe passed with no announcement from Apple, the site reported that AT&T was setting vacation blackouts for the first two weeks of October. The iPhone 4S debuted on AT&T on October 14, at the end of that window.
Popular Stories
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Apple today introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker.
For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com.
The new...
Update: Apple Creator Studio is now available.
Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year.
A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
2026 promises to be yet another busy year for Apple, with the company rumored to be planning more than 20 product announcements over the coming months.
Beyond the usual updates to iPhones, iPads, Macs, and Apple Watches, Apple is expected to release its all-new smart home hub, which was reportedly delayed until the more personalized version of Siri is ready. Other unique products rumored for ...