Microsoft Makes Xbox-Centered Living Room Push with SmartGlass Wireless Streaming and More

Microsoft today made a series of announcements at E3 revealing a major push into the living room with the Xbox 360 as the focal point. Among the most interesting announcements for Apple users is "SmartGlass", a new wireless technology that is essentially a two-way Airplay-like standard that allows users to push content from their mobile devices to their TVs via the Xbox but also allows mobile devices to act as second screens for content being displayed on TV from an Xbox. Engadget reports:

SmartGlass brings AirPlay-style wireless technology to Xbox and Windows 8 by letting you send video from your tablet or phone to your TV. It then turns that second screen into an information window giving you data of the content you're watching. Plus, it updates the info on your mobile device as the content on the TV changes. The app also enables peripheral controls for games you're playing -- so you can scroll through different plays on your tablet while playing Madden on your big screen, for example.

The SmartGlass companion app will be available this fall on a variety of platforms, including iOS, Android, Windows Phone, and Windows 8 for tablets.

xbox smartglass
Tablet serving as "second screen" using SmartGlass app (Source: Engadget)

The SmartGlass app will arrive alongside a significant increase in the amount of content accessible through the Xbox 360, with Microsoft making a number of other announcements including a version of Internet Explorer for Xbox, a new Xbox Music streaming service, and access to streaming sports services such as WatchESPN, and live streams from the NBA and NHL. Enhancements to Kinect controls will allow for voice control of Bing searches and Internet Explorer, as well as a new partnership with Nike+ for training games on the Xbox 360.

Apple has of course been working on the Apple TV as its "hobby" focused on the living room, ramping up the device's capabilities to include AirPlay and a number of content services such as Netflix, Major League Baseball, NBA League Pass, and NHL GameCenter Live. The company has been expected to make an even more significant push into the living room with a full-fledged television set integrated with the iTunes Store, iCloud, and other services, although Apple's exact plans and timing remain unknown.

Popular Stories

2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
airtag purple

Apple's Website Lists AirTag 4-Pack at Shockingly Low Price [Updated]

Friday November 7, 2025 6:40 am PST by
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag. This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked. Delivery estimates are already pushing into late November to early December, suggesting...
iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
ikea smart home devices

IKEA Debuts 21 HomeKit-Compatible Smart Bulbs, Sensors, and Controls

Thursday November 6, 2025 4:08 pm PST by
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered. There are a series of new smart bulbs that are...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on MacBook, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
maxresdefault

In-Depth iPhone Battery Experiment Pits Slow Charging Against Fast Charging

Friday November 7, 2025 1:19 pm PST by
HTX Studio this week shared the results from a six-month battery test that compared how fast charging and slow charging can affect battery life over time. Using six iPhone 12 models, the channel set up a system to drain the batteries from five percent and charge them to 100 percent over and over again. Three were fast charged, and three were slow charged. Another set of iPhones underwent...
apple watch se 3 always on

Apple to Remove iPhone-Apple Watch Wi-Fi Sync in EU With iOS 26.2

Thursday November 6, 2025 4:37 am PST by
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report. Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...

Top Rated Comments

burnside Avatar
175 months ago
..."Mac"...rumors...???:confused:

So, we stick a tiny blurb about Apple TV in here and it becomes worthy of a front page post on MR? I'm so confused.

I know you are. Let me help you out:

"The SmartGlass companion app will be available this fall on a variety of platforms, including iOS, Android, Windows Phone, and Windows 8 for tablets."
Score: 75 Votes (Like | Disagree)
WestonHarvey1 Avatar
175 months ago
..."Mac"...rumors...???:confused:

So, we stick a tiny blurb about Apple TV in here and it becomes worthy of a front page post on MR? I'm so confused.

It competes in the same arena with Apple's products, and is therefore relevant. What use is it to live in an Apple vacuum and make yourself willfully ignorant of competing products?

But, this has all been said before about everything else, Android, et al... Feel free to vote me down.
Score: 65 Votes (Like | Disagree)
Dr McKay Avatar
175 months ago
Microsoft, always one step behind the Apple. But it's great, I'm happy for PC users to have the same options as Mac users.
Not trying to be rude, just plain curiosity, did you read the article? This isnt just "PC Users can have an Airplay rip-off" This allows anyone to stream media to their Xbox's from any device, platform independent.
Score: 27 Votes (Like | Disagree)
ayala421 Avatar
175 months ago
Nice...makes me wonder WTF Sony has been doing for the last 5 years with the PS3.

PS3 is so far behind 360 at this point.
Score: 22 Votes (Like | Disagree)
Dr McKay Avatar
175 months ago
The SmartGlass companion app will be available this fall on a variety of platforms, including iOS, Android, Windows Phone, and Windows 8 for tablets.
Kudos to Microsoft to make this for existing platforms, especially rival ones.


Worst Microsoft E3 ever. They don't care about video games anymore! All they did was show off a few multiplatforms and then focus on kinect, fitness, this, internet explorer, xbox music, usher performance, and probably other stuff (I stopped watching.)
Well studies on usage from Microsoft have shown that 50% of consoles are used for purposes other than gaming, particularly streaming media.
Score: 22 Votes (Like | Disagree)
alent1234 Avatar
175 months ago
Watch, in a few weeks Apple will have something like this in their stores.

except apple's version will only work on Mac's and iOS. MS is smart to appeal to the entire market

and they are pulling a nice Siri on google with this
Score: 20 Votes (Like | Disagree)