Steve Jobs Contacted Siri Just Three Weeks After App's Initial Launch, Disliked the Name

siri app iconNetwork World reports on a keynote speech given in Chicago yesterday by Siri co-founder Dag Kittlaus in which he described some of the early developments that ultimately led to Apple acquiring the company and folding the technology into the iPhone 4S. According to Kittlaus, Steve Jobs personally contacted him just three weeks after Siri launched its iPhone app back in 2010 to set up a meeting that started their relationship.

And he wanted me to come over to his house the next day, and I did, and I spent 3 hours with him in front of his fireplace having this surreal conversation about the future.

And, you know, he talked about why Apple was going to win, and we talked about how Siri was doing. And he was very excited about the fact that.. you know, he was very interested in this area in general but, you know, they're patient, they don't jump on anything until they feel they can go after something new and he felt that we cracked it. So that was his attraction.

Kittlaus noted that Jobs initially wasn't enamored with the "Siri" name, but under persistent support from Kittlaus and with a failure to come up with an alternative he liked better, Jobs eventually decided to keep the name when the feature launched on the iPhone 4S last October.

Siri's iPhone app launched in February 2010, and Apple acquired the company less than three months later. Kittlaus worked at Apple until last October, when he left to pursue other opportunities and be closer to his family in Chicago.

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
apple wallet drivers license feature iPhone 15 pro

Two More U.S. States Commit to Offering iPhone Driver's Licenses in Apple Wallet App

Thursday November 20, 2025 8:21 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...
android iphone airdrop quickshare

iPhone Users Can Now AirDrop Files to Android Devices

Thursday November 20, 2025 9:47 am PST by
Google today announced a new cross-platform feature that allows for file sharing between iPhone and Android users. With AirDrop on the iPhone and QuickShare on Pixel 10 devices, there is a new file transfer function available. The file sharing option works on Apple devices that include iPhone, iPad, and Mac, along with the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Fold....

Top Rated Comments

notjustjay Avatar
178 months ago
You know you've done something right when the CEO of a major company invites you over to his house for a chat!
Score: 33 Votes (Like | Disagree)
room237 Avatar
178 months ago
Wonder if Siri will run even worse when it's added to the new iPhone (5th Gen)

Steve would never let this inconsistent performance continue.

God rest his soul.

He let Mobile Me continue for quite a while.
Score: 24 Votes (Like | Disagree)
Kid A Avatar
178 months ago
Wonder if Siri will run even worse when it's added to the new iPhone (5th Gen)

the iPhone (5th Gen) has been out since last year. It's called iPhone 4S.
Score: 18 Votes (Like | Disagree)
basesloaded190 Avatar
178 months ago
And thus the story of the inception of one more iPhone feature I'll never use. :D

Tony

You're in the minority then.

Actually kind of surprised the Steve couldn't come up with an alternative.
Score: 10 Votes (Like | Disagree)
rafaltrus Avatar
178 months ago
And thus the story of the inception of one more iPhone feature I'll never use. :D

Tony

When Siri gets polished in a year, or two, or even more, Apple will be the first one one to have the technology. Talking to a device? C'mon... There is a future here.
Score: 10 Votes (Like | Disagree)
MrPhineas Avatar
178 months ago
*Mr. Kittlaus comes into Jobs' house*
Jobs: «Welcome to my reality distorsion field, please come in.»
Score: 9 Votes (Like | Disagree)