Last week, we took a look at the compression being employed by Apple with its new 1080p content on the iTunes Store, a feature that has allowed Apple to increase file sizes by only 15-25% compared to 720p even as the number of pixels have more than doubled. A number of commenters were interested in seeing how 1080p iTunes content compares to Blu-ray, and Ars Technica has now returned with a new analysis looking at the relative quality of those two sources.
Comparison of color and detail in iTunes 1080p (left) and Blu-ray (right) formats
The report offers a number of blown-up comparison shots, finding that the iTunes Store content generally compares fairly well to Blu-ray content, although it does struggle a bit more with bright highlights, scenes with high detail and noise levels, and dark gradients.
I was surprised to see how close the iTunes 1080p download comes to Blu-ray, considering that it's only a fraction of the file size. And let's be honest: there are lots of Blu-ray titles that look much worse than this iTunes download. But despite an impressive effort by Apple, Blu-ray still reigns king when it comes to image quality. And unlike iTunes titles, BRDs can have uncompressed multi-channel audio, multiple audio language options, and special features.
Comparison of dark gradient handling in iTunes 1080p (top) and Blu-ray (bottom) (Brightness enhanced for clearer demonstration)
Apple's move to 1080p video content in the iTunes Store is part of a significant shift to higher-resolution offerings, pairing the new new content with movie support for iTunes in the Cloud and new 1080p hardware in the new iPad and Apple TV set to debut on Friday.
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Monday February 9, 2026 6:24 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
Tuesday February 10, 2026 4:27 pm PST by Juli Clover
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Wednesday February 11, 2026 10:07 am PST by Juli Clover
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.
According to Apple's release notes, ...
Tuesday February 10, 2026 6:33 am PST by Joe Rossignol
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more.
Apple is expected to release/update the following products...
For me I would actually rank audio quality slightly more important than video quality. Lack of HD audio on itunes means i'll never get movies from them. Of course DRM has something to do with that as well.
