With the launch of iPhoto for iOS last Wednesday, it was quickly noted that the app was not using Google Maps for much of its mapping data, and it was soon revealed that Apple was using data from OpenStreetMap and other sources in the application.

Google Maps has had a prominent presence on the iPhone since its initial launch in 2007, but strained relationships between Google and Apple have seen Apple expressing interest in developing its own mapping solutions. Toward that end, Apple has acquired several mapping companies in recent years in order to beef up its expertise in the area.

ipad retina side by side
Side-by-side comparisons of iPad displays using iBooks, iPhoto, and Mail

AppleInsider now points to an interesting omission on Apple's promotional pages for the new iPad, with a set of images comparing the device's Retina display with the display of the iPad 2 having specifically omitted a comparison of Google Maps even though the comparison images are posted on Apple's servers.

Viewing the file names of the "Retina Gallery" images shows that they are identified with numbers. AppleInsider reader Pierre-Arnaud pointed out on Tuesday that the iBooks images are labeled as "1" and screenshots of "Photos" are "2," but the images of the Mail application are saved with the "retina_gallery_4" filename.

That means the JPG files labeled "3" were originally planned as part of the imagery, but were eventually left out of the promotional material on the finalized website.

Those "3" files are present on Apple's servers and depict a Google Maps route in Paris.

ipad retina google maps
Google Maps photo present on Apple's servers but not used in side-by-side display comparison

Google Maps is not featured in any of Apple's promotional materials for the new iPad, suggesting that Apple is indeed trying to play down the role of Google Maps on the device. But whether this is indicative of a transition to Apple's own mapping services in the relatively near future remains unknown.

Update: As noted in the forum thread, the Google Maps comparison is present on Apple's promotional page in Hong Kong.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)
Related Forum: iPad

Top Rated Comments

rmwebs Avatar
179 months ago
From what I understand, Google now requires you to watermark their name all over maps that you use for 'commercial reasons'. That could be why Apple didn't post those images

No, thats incorrect. Just like with the OpenMaps Project, Google require their copyright in the bottom corner.

IMO this is not a good move. Google Maps are highly reliable, and the licensing fee is negligible. OSM on the other hand are usually inaccurate unless someone who lives in the area has manually gone into their system and fixed it.

A stupid move all over a stupid feud between the two companies.

Everyone has said that all the lawsuits and stuff haven't affected customers. They will soon if Apple moves to OSM.
Score: 6 Votes (Like | Disagree)
basesloaded190 Avatar
179 months ago
Definitely. Here's hoping we get turn-by-turn Siri directions as well.

I would love to get a free turn by turn a la Andriod in iOS6, and with Siri, that would be amazing.
Score: 5 Votes (Like | Disagree)
rorschach Avatar
179 months ago
Apple would not have spent money to buy those mapping companies for no reason. It's pretty obvious that at some point they are going to ditch Google Maps for their own solution.

It makes sense. The Maps app is one of the core apps of the phone (whether you think the app sucks or not) along with Mail, Safari, etc. Apple doesn't want one of the core features of its flagship product to be dependent on a competitor; and what company would?
Score: 4 Votes (Like | Disagree)
URFloorMatt Avatar
179 months ago
New maps for ios6?
Definitely. Here's hoping we get turn-by-turn Siri directions as well.
Score: 4 Votes (Like | Disagree)
basesloaded190 Avatar
179 months ago
New maps for ios6?
Score: 4 Votes (Like | Disagree)
rmwebs Avatar
179 months ago
Yeah, that's right. Looking at Google Maps now, their footpath coverage is vastly superior to Ordnance Survey. They have so many more cycle routes than OpenStreetMap. And they get every new road on the day it opens. They are so good no-one has ever set up a blog about their foul-ups (http://googlemapsfail.tumblr.com/).

Oh wait, no, that's bollocks.
Dont be stupid.

My statement stood and still stands and nobody has proven me wrong. Instead you've said that OSM is superior in a very minor niche, and certainly not globally.

So here it is again: Google maps is annoying as hell, BUT is the most superior option OVERALL across the GLOBE (I'm not talking about some narrow minded 'US only' crap here- I'm talking above overall, as that is what counts).

If you wish to prove me wrong please do, but as it stands all I've had as responses is tiny snippets of single results (e.g OSM mapped my road better than GMaps) - nobody has a complete global look at it because they know that GMaps is superior.

Get out from under the rock and face facts - as it stands, nobody provides a better online free mapping solution than Google, thats fact, plain and simple.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
google pixel 10

Switching Between iPhone and Android Will Get Easier With New Apple and Google Collaboration

Monday December 8, 2025 11:10 am PST by
Apple and Google are teaming up to make it easier for users to switch between iPhone and Android smartphones, according to 9to5Google. There is a new Android Canary build available today that simplifies data transfer between two smartphones, and Apple is going to implement the functionality in an upcoming iOS 26 beta. Apple already has a Move to iOS app for transferring data from an Android...
Apple Fitness Plus expansion hero

Apple Fitness+ Coming to 28 New Regions With Digital Voice Dubbing

Monday December 8, 2025 6:19 am PST by
Apple today announced that Fitness+ is expanding to 28 new markets on December 15 in the service's largest international rollout since launch, accompanied by new language dubbing and a K-Pop music genre. Apple Fitness+ will become available in Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and additional regions on December 15, with Japan scheduled to follow early next year....
top stories 2025 12 04a

Top Stories: iOS 26.2 Coming Soon, Apple Execs Depart, and More

Saturday December 6, 2025 6:00 am PST by
You'd expect things to be starting to wind down for the holidays by now, but that doesn't seem to be the case yet in the world of Apple news, with Apple just about ready to release iOS 26.2 and other operating system updates to the public. There was also a flurry of news this week about Apple executive departures, some expected and some not so expected, while we also learned that Apple and...