Apple Considering 14-Inch MacBook Air to Focus on Asian Markets?
DigiTimes reports that Apple is considering launching a 14-inch MacBook Air model, a move that would appear to be targeting Asian markets where the size is popular with consumers.
Apple is reportedly considering launching a 14-inch MacBook Air and may start mass production in the near future to fully enter the Asia PC market, according to sources from the upstream supply chain.
Currently, 14-inch panels are the mainstream specification of the Asia notebook market, while consumers in Western countries prefer 15-inch models. In the global market, 14-inch models have an about 20-25% market share, but in Asia, the market share is about 35-40%, an indication of Asia consumers' fondness for 14-inch models, the sources noted.
Apple first launched the MacBook Air in a single 13-inch size, adding an 11-inch size as part of a revamp in late 2010. Apple has also been said to be bringing a MacBook Air-like form factor to its MacBook Pro line, although it is unclear whether the company plans to unify its notebooks under a single line or maintain separate Air and Pro categories.
![larger_macbook_air_question larger macbook air question](https://images.macrumors.com/t/o2S5l_BbI6U4VU6H7XtEzHu4q-E=/400x0/article-new/2012/02/larger_macbook_air_question.jpg?lossy)
DigiTimes has an uneven track record when it comes to rumors, but the site has on occasion offered accurate information and so is followed fairly closely for its claims.
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