T-Mobile USA Blames Lack of iPhone for Customer Loss in 4Q 2011

T-Mobile USA today announced earnings results for the fourth quarter of 2011, revealing a net loss of over 800,000 contract subscribers during the quarter. The carrier, which is now the only one of the four major U.S. carriers to not carry the iPhone, specifically blamed the launch of the iPhone 4S for the defections, mentioning the iPhone by name seven times in its release.

Sequentially, the decline in branded net contract customers was driven primarily by higher branded contract deactivations as a result of the launch of the iPhone 4S by three nationwide competitors in mid-October.

Following the collapse of a deal that would have seen T-Mobile USA acquired by AT&T, T-Mobile USA is seeking to reposition itself with a "challenger strategy" and move aggressively to roll out 4G LTE services beginning next year.

t mobile usa logo
Other U.S. carriers have already been rolling out their LTE networks for some time, but T-Mobile has been behind that curve as it has relied on HSPA+ technology that previously gave it an advantage over some of the other carriers in data speeds. But with AT&T having upgraded its own network to HSPA+ even as it is already building out LTE, T-Mobile is now finding itself scrambling to recover from the holding pattern is was in while the AT&T acquisition deal was pending.

Related Forum: iPhone

Popular Stories

iOS 26 on Three iPhones

Here's When to Expect the iOS 26 Public Beta

Tuesday July 15, 2025 11:07 am PDT by
Apple previously announced that a public beta of iOS 26 would be available in July, and now a more specific timeframe has surfaced. Bloomberg's Mark Gurman today said that Apple's public betas should be released on or around Wednesday, July 23. In other words, expect the public betas of iOS 26, iPadOS 26, macOS 26, and more to be available at some point next week. Apple will be releasing...
iPhone 17 Colors

All 15 New iPhone 17 and iPhone 17 Pro Colors Revealed in Latest Leak

Wednesday July 16, 2025 6:50 am PDT by
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September. MacRumors concept In a report for Macworld today, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models. The report includes ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
Apple Hornsby

Apple Store Near Sydney Permanently Closing Later This Year

Monday July 14, 2025 6:14 pm PDT by
Apple today said its store at the Westfield Hornsby shopping mall, in Hornsby, Australia, will be permanently closing in October. Apple Hornsby In a statement shared with Australian tech news website EFTM (via Reddit), Apple said that it has decided not to renew its lease at Westfield Hornsby. Apple said all affected retail employees will be given the opportunity to work at Apple's nearby...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...

Top Rated Comments

swissmann Avatar
175 months ago
I'm a T-mobile customer. I even just ditched my first generation iPhone (which I got for free for working at Apple) in favor of an HTC MyTouch 4G. Compared to my old iPhone it is much better of course. Compared to my experience with the iPhone 4S there are some things better and some things worse. Overall I say the iPhone 4S is superior.

But beat this. I paid $200 for my phone (including 32 GB SD card). I pay $50 a month for Unlimited Talk, Text, and Web (first 2 GB at high speed). I have yet to come near the 2 GB mark before my data gets throttled. So for 2 years I spend $1,400. I compare an AT&T plan which is the same but 3 GB and then paid for usage over that and I'm at $299 for a 32 GB iPhone and $119 a month for a total of $3,155. Every 2 years I'm can buy something like a 27" iMac with the left over $1,755!

I'd rather have an iPhone than a MyTouch but I'd rather have a MyTouch and a 27" iMac (or grocery money) than just an iPhone.

Only one time in the last 10 plus years was I in a situation where a Verizon customer had coverage and I did not.

I think all carriers should be at the price point T-Mobile is at. People I think you are paying too much for your phone and coverage. No wonder we in america are struggling financially.
Score: 6 Votes (Like | Disagree)
Mad-B-One Avatar
175 months ago
Too sad. I liked their service but I switched for the same reason when Verizon started the iPhone. T-Mobile had better contract conditions even though their 3G network was a little thin in rural areas.

In the long run, I think we need T-Mobile on the US market as a competitor. Their service was one of the best I've seen so far. I have a Sprint work phone, a Verizon iPhone and my wife has a AT&T iPhone (had U.S. Cellular before - worst of all). So, I have some experience with the other major players. T-Mobile has the best plan for the buck and coverage - in my opinion.
Score: 6 Votes (Like | Disagree)
notoriousceo Avatar
175 months ago
or T-Mo can blame themselves for getting a new pink girl...
Score: 6 Votes (Like | Disagree)
Apple 26.2 Avatar
175 months ago
Not being a fan of Deutsche Telekom, I say good... but the U.S. needs competition, so come on T-Mobile, get the with the program!
Score: 5 Votes (Like | Disagree)
snebes Avatar
175 months ago
or T-Mo can blame themselves for getting a new pink girl...

What happened to Carly?? They are nuts to drop her!
Score: 5 Votes (Like | Disagree)
uknowimright Avatar
175 months ago
Yup.

T-Mobile: Sorry, but we're not getting the iPhone
http://news.cnet.com/8301-1035_3-20112426-94/t-mobile-sorry-but-were-not-getting-the-iphone/

"T-Mobile Chief Marketing Officer Cole Brodman posted a letter to customers on the company's blog yesterday, saying that while he would love to carry the iPhone, the company is currently focusing on 'the best that Android has to offer.'"

ROFLMAO!


of course you would leave out this paragraph

We've heard from many customers who love their T-Mobile service, but are disappointed that we don't carry the iPhone. To these customers, first, thank you for your business. Please know that we think the iPhone is a great device and Apple knows that we'd like to add it to our line-up. Today, there are over a million T-Mobile customers using unlocked iPhones on our network. We are interested in offering all of our customers a no-compromise iPhone experience on our network.
Score: 4 Votes (Like | Disagree)