With Apple hosting a media preview of its massive new Grand Central Terminal store in Manhattan today, the company continues to reveal the landmark store to the public. Business Insider has posted a few photos showing that the curtains have been removed from main entrance stairway and balcony railing, giving the store its finished appearance from the concourse.
Main entrance (Source: Business Insider)
Apple's exterior signage for the store's main entrance consists of lighted Apple logos mounted on glass panels on each of the two landings for the main stairway, with a third lighted Apple logo mounted above the top of the stairs. Interior photos show that Apple has placed its stock on the sales floor, filling the numerous wood tables with Apple hardware for customers to test out.
Genius Bar and display tables (Source: Business Insider)
techfootnote posts a few additional photos and notes that free Wi-Fi courtesy of Apple has gone live on the concourse.
Store employees in red shirts on sales floor (Source: NPD's Ross Rubin)
Apple's Grand Central Terminal store will open to the public at 10:00 AM on Friday.
Update: Apple has just published a press release announcing the official opening for the store, touting the "one-of-a-kind" store spanning two balconies and offering two Genius Bars. The company also promotes new 15-minute "Express Workshops" to help users on tight schedules learn new tips and tricks.
The Apple Store® Grand Central, Apple’s fifth store in Manhattan, will open Friday, December 9, at 10 a.m., just in time for the holidays. This one-of-a-kind Apple retail store overlooks the historic Main Concourse from the East and North East balconies of the world-famous Grand Central Terminal, and has two Genius Bars for free tech support and advice.
...
Beyond the balcony overlooking the expansive Main Concourse, the Apple Store Grand Central offers rooms dedicated to some of our most popular services, including the largest area in the world dedicated to Personal Setup.
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Thursday November 20, 2025 10:50 am PST by Joe Rossignol
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
Sunday November 23, 2025 8:48 am PST by Joe Rossignol
iOS 27 will reportedly have two major elements: quality improvements and new AI features.
In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.
Gurman said there is one exception to this rule, though, as he expects...
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
Subscribe to The MacRumors Show YouTube channel for more videos
Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Thursday November 20, 2025 6:28 am PST by Joe Rossignol
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
Friday November 21, 2025 3:53 am PST by Tim Hardwick
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.
Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.
Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Wednesday November 19, 2025 7:26 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports.
CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
Wow what a horrible waste of a historic building.....to put a goddamn Apple store in. I hope zoning closes them down!
Your absolutely right, they should have made it a food court so it would preserve the sanctity of this marble train station. What were they thinking, leasing to a retailer that would increase foot traffic for all of the other shops?
