avengerstrailer
Updated: It turns out that Seamus McGarvey was misquoted. From The Hollywood Reporter:

"I was talking about how up and coming film makers have access to a whole range of new technologies which expand our options as filmmakers. I mentioned that the iPhone and the Canon 5d Mk2 were devices currently used on many Hollywood productions. I used the Canon on some shots on Marvel's The Avengers movie," he stated to THR. "Unfortunately, this was edited to read that I shot some of the film with the iPhone. This is not true."

The original story follows:

The iPhone 4 has a great camera built-in -- but it is good enough to film a movie? According to cinematographer Seamus McGarvey, who worked on the upcoming Avengers movie, the iPhone works just fine as a cinematic instrument. In an interview with the Irish Film & Television Network:

The beauty of photography or cinema is that you make every choice based on the content at hand. On The Avengers, I did a couple of shots on the iPhone and they are in the movie. In fact, they are in the trailer! I understand that sometimes there is no choice and you have to go for the cheapest option, but if you are limited for choice, you can still make poignant decisions that will effect the look of the film.

McGarvey gave no details about exactly which shots in the trailer were taken with an iPhone. It's a testament to the iPhone and McGarvey's abilities as a cinematographer that we can't figure it out.

Watch The Avengers trailer on Apple's movie trailers website.

Top Rated Comments

mrsir2009 Avatar
184 months ago
Unless he had an early release 4S, that means there will be 720p scenes in the movie, which might stand out on the 1080p Blu-ray release...

Not on my TV they won't :cool:

Score: 12 Votes (Like | Disagree)
chrono1081 Avatar
184 months ago
Take that, camera snobs/elitists!

This actually. Lighting is far more important than resolution, but you can't tell that to n00b photogs, they want the latest and greatest hardware when they can't even fully utilize its capabilities.
Score: 10 Votes (Like | Disagree)
Xenc Avatar
184 months ago
Hmm, the DP's facebook status has since clarified that he did not shoot any scenes with an iPhone..."just to clarify! I didn't shoot any scenes on the avengers on an iPhone"

It could be believed the interviewer meant to say the canon 5D.I always write iPhone 4 when I mean to write Canon 5D. Easy typo to make.
Score: 8 Votes (Like | Disagree)
GFLPraxis Avatar
184 months ago
Unless he had an early release 4S, that means there will be 720p scenes in the movie, which might stand out on the 1080p Blu-ray release...
Score: 8 Votes (Like | Disagree)
Will do good Avatar
184 months ago
wow. I'm sure the iphone is good, but I'll credit the DP/cameraman.
Score: 7 Votes (Like | Disagree)
scottrichardson Avatar
184 months ago
Unless he had an early release 4S, that means there will be 720p scenes in the movie, which might stand out on the 1080p Blu-ray release...

Not entirely - There's oodles of 1080p blurays out there that dont come close to saturating the resolution detail of 1080p due to camera MTF and focus. Only if the cameraman can fully focus the camera, and it is 3k, 4k or 5k, will you get a fully detailed 1080p image. Most of the time the actual visible resolution is somewhere around 720p. Yes there's 1020 x 1080 pixels on screen, but the image is so soft it could as easily be a focused 720p image scaled up.

Scott
Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
chatgpt logo

Sam Altman Declares 'Code Red' for ChatGPT, Delays OpenAI Advertising Plans

Tuesday December 2, 2025 3:30 pm PST by
OpenAI is deprioritizing work on advertising as it focuses on improving the quality of ChatGPT, reports The Information. OpenAI CEO Sam Altman declared a "code red" on Monday, and told employees that the company needs to improve ChatGPT so it doesn't fall behind competitors like Google and Anthropic. Altman said that OpenAI needs to work on personalization for each user, image generation,...