iPod Touch Now Comes in White, 8GB Model Now $199

Tuesday October 4, 2011 10:59 am PDT by Jordan Golson

iPod_touch_Hero_BLK_WHT_Alt_Ducati_PRINT
Apple today announced modest changes to its iPod touch lineup, dropping the price of the 8GB model from $229 to $199, breaking the important $200 price barrier.

iPod has revolutionized the way we listen to music and with over 320 million sold is the world’s most popular music player,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “iPod touch, now available in both black and white, is the best selling iPod ever, and with iOS 5 and iCloud it is better than ever.

Beyond the availability of a white version of the popular media player, no other changes to device's hardware or specifications were announced.

The updated iPod touch is compatible with iOS 5 and is scheduled for release alongside the latest version of iOS on October 12. It will also work with iCloud, Apple's revamped cloud service formerly dubbed MobileMe.

Related Forum: iPod touch and iPod

Popular Stories

11 Reasons to Wait for the iPhone 18 Pro

Monday May 11, 2026 9:01 am PDT by Tim Hardwick

We're only four months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a sea change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year, adopting a...

• 39 comments

iOS 26.5 Features: Everything New in iOS 26.5

Monday May 11, 2026 5:09 pm PDT by Juli Clover

Apple released iOS 26.5 after a few months of beta testing, and while it doesn't have the Siri features we were hoping for since those are being held until iOS 27, there are a handful of useful changes worth knowing about. Subscribe to the MacRumors YouTube channel for more videos. End-to-End Encryption for RCS Support for end-to-end encryption (E2EE) for RCS messages between iPhone and...

• 65 comments

Reddit Starts Blocking Mobile Website, Pushing Users to App Instead

Monday May 11, 2026 6:10 am PDT by Tim Hardwick

Social network Reddit recently began blocking mobile visitors to its website while pushing them to download the official Reddit app, and it's fair to say that the move is not going down well with users. If you visit reddit.com on your iPhone today, you may see a new popup that can't be dismissed, asking you to "get the app to keep using Reddit." A Reddit spokesperson told Ars Technica...

• 125 comments

Top Rated Comments

baleensavage

191 months ago

Biggest disappointment of the keynote by far...

How hard would it have been to put a usable camera and a better chip in there? Or at least bump the memory on the base model to 16GB. I love my iPod touch 4G, but the camera on it is total crap. I don't understand why Apple continues to have the iPod touch be treated like a 2nd class citizen. Who honestly thinks people would skip out on buying an iPhone if the iPod touch had a similar camera and processor?

Score: 12 Votes (Like | Disagree)

ghostlyorb

191 months ago

[url=https://cdn.macrumors.com/im/macrumorsthreadlogodarkd.png]Image (https://www.macrumors.com/2011/10/04/ipod-touch-now-comes-in-white-8gb-model-now-199/)[/url]

Image (https://cdn.macrumors.com/article-new/2011/10/gdgt-iphone-5-event_038-500x332.jpg)

Apple today announced modest changes to its iPod Touch lineup, dropping the price of the 8GB model from $229 to $199, breaking the important $200 price barrier.

The company also introduced a new white model, but didn't mention any significant hardware upgrades during the keynote.

Image courtesy GDGT (http://live.gdgt.com/live-apple-iphone-5-event-coverage/)

Article Link: iPod Touch Now Comes In White, 8GB Model Now $199 (https://www.macrumors.com/2011/10/04/ipod-touch-now-comes-in-white-8gb-model-now-199/)

I'm going to be really disappointed if no A-5 in iPod Touch. Why not put it in?

Score: 9 Votes (Like | Disagree)

wikus

191 months ago

Apple today announced modest changes to its iPod Touch lineup, dropping the price of the 8GB model from $229 to $199, breaking the important $200 price barrier.

By $1? :rolleyes:

Score: 9 Votes (Like | Disagree)

MacDarcy

191 months ago

Can't say as I'm not suprised, as all the rumors pointed to a minor update....

But I am dissappointed non the less. No A5 to take advatange of the new iOS 5? No new camera to replace the pathetic half a mega pixel old one?

I couldnt care less about a "white" ipod touch. That is not an update in my opinion.

And for those saying that the ipod touch is a music device, and doesn't deserve those improvements? I beg to differ. The nano, shuffle and classic are music devices. The ipod touch is an iOS device. Its so much more than just a music device. People who travel alot or dont want to get locked into a contract use the ipod touch as a VOIP device. They take pictures and videos with it to send their friends. To not update the camera is a huge mistake. Its been one, if not THE biggest complaint about the last ipod touch.

Score: 8 Votes (Like | Disagree)

nickn

191 months ago

Are they kidding??? Stupidest "upgrade" ever if all they added was a new color...

Score: 8 Votes (Like | Disagree)