Over the weekend, several Best Buy-related tips surfaced in connection with Apple. One of those tips came in the form of a new "Apple Fixture Installation" scheduled for October 21st that some have speculated could be related to the launch of the new iPhone.

best buy ipad cart
We have heard from several of our Best Buy sources, however, that this is not the case. The "C2 end display" cited in the calendar listing is the location of Best Buy's iPad display, and updates to this display are fairly routine with new promotional materials or other layout changes. We have heard that Best Buy may be planning to enlarge these "endcap" displays with this event to be able to display more iPad units.

Consequently, this specific retail refresh is not linked to the iPhone. Reports have continued to suggest that Apple is planning for an iPhone release a bit earlier in the month, with the company's usual Friday release date meaning October 7th or 14th would be most likely.

Top Rated Comments

tann Avatar
170 months ago
Yay! Means it will hopefully be earlier than the 21st :D.
Score: 4 Votes (Like | Disagree)
miamialley Avatar
170 months ago
Turning in to:www.kneejerkmacrumors.com

And they shoved the correction to page 2...
Score: 3 Votes (Like | Disagree)
RoelJuun Avatar
170 months ago
Interested in when the iPhone 5 will be shipped to Europe… Hope there won't be huge delays.
Score: 2 Votes (Like | Disagree)
Caliber26 Avatar
170 months ago
This is really agonizing. All this speculation and suspense is putting me through it! I hope that by 10am PST :apple: decides to grace us (media outlets, rather) with event invites. I'M READY!!!!
Score: 1 Votes (Like | Disagree)
dewski Avatar
170 months ago
...that just means they're getting new promo displays for iOS 5.

Therefore iOS 5 will be released on/before October 21.

End of story.

^^^this^^^

it has to be an IOS5 signage.
best buy is always a week or two behind with displays and signage
Score: 1 Votes (Like | Disagree)
ChunkyLoverYYZ Avatar
170 months ago
AAARRGGGHHHHH... Just stop launching dates.

Yeah save the various launch dates for a Mac Rumor site!!
Wait... What?
Score: 1 Votes (Like | Disagree)

Popular Stories

Generic iOS 18 Feature Real Mock

iOS 18 Available Today With These 8 New Features For Your iPhone

Sunday September 15, 2024 10:09 am PDT by
Following over three months of beta testing, iOS 18 will finally be widely released to the public this Monday, September 16. The update should be available to install starting at around 10 a.m. Pacific Time (1 p.m. Eastern Time) in the Settings app under General → Software Update on the iPhone XS and newer. Below, we have highlighted eight key new features included in iOS 18, and Apple...
iOS 18 Public Beta Thumb 1

Here's When iOS 18 Rolls Out Today in Every Time Zone

Monday September 16, 2024 3:56 am PDT by
It's that time of year again. Apple is about to release iOS 18, which promises to bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and the company is expected to release it sometime today – Monday, September 16. Based on past releases, the update is likely to drop at around 10:00 a.m. Pacific Time/1:00 p.m. Eastern...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Friday September 13, 2024 2:40 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Generic iOS 18 Feature Real Mock

Apple Shares Full List of Over 250 New Features and Changes Coming With iOS 18

Wednesday September 11, 2024 7:16 am PDT by
Following its iPhone 16 event on Monday, Apple shared a PDF on its website with a list of all new features and changes coming with iOS 18. The list includes many features that were already announced, including Apple Intelligence, new customization options for the Home Screen and Control Center, a redesigned Photos app, several enhancements to the Messages app, a Passwords app, and more....
16 pro

iPhone 16 Pro Demand Has Been Lower Than Expected, Analyst Says

Sunday September 15, 2024 3:58 pm PDT by
Apple analyst Ming-Chi Kuo today said demand for the iPhone 16 Pro and iPhone 16 Pro Max has been "lower than expected" since the devices became available to pre-order in the U.S. and dozens of other countries on Friday. Kuo said his data is based on a "supply chain survey" and shipping estimates listed on Apple's online store. Kuo estimated that sales of all four iPhone 16 models reached...
apple silicon mac lineup wwdc 2022 feature purple

M4 Macs, New iPad Mini, and iPad 11 Expected at Upcoming Apple Event

Sunday September 15, 2024 5:29 am PDT by
Apple will likely hold another event in October this year to announce new Macs and iPads. If so, it would be the fourth time in the last five years that Apple has held an event in October. Last year, Apple held a virtual event on Monday, October 30 to announce new MacBook Pro and iMac models with the M3 series of chips. In his Power On newsletter today, Bloomberg's Mark Gurman reiterated...
iphone 16 pro apple intelligence

iPhone 16 Pro and Pro Max Shipping Estimates Extending Into October

Friday September 13, 2024 5:48 am PDT by
Apple began accepting pre-orders for all four new iPhone 16 models today, and shipping estimates for the iPhone 16 Pro and Pro Max on Apple's online store in the U.S. are already beginning to slip into October for many configurations. As of 6:45 a.m. Pacific Time, the iPhone 16 Pro and Pro Max were facing a 2-4 week shipping delay for some configurations on Apple's online store, with...
iphone 16 pro apple intelligence

Apple Intelligence Features Expected to Roll Out in This Order Between iOS 18.1 and iOS 18.4

Friday September 13, 2024 1:01 pm PDT by
iOS 18 will be released to the public on Monday, but the first Apple Intelligence features will not be available until iOS 18.1 is released in October. Apple Intelligence features will continue to roll out in iOS 18.2 and beyond, with the expected roadmap outlined below per Apple's website and rumors. Apple Intelligence requires an iPhone 15 Pro model or any iPhone 16 model, and it will...