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Best Buy's October 21st 'Apple Fixture Installation' Debunked as iPhone Launch

Tuesday September 6, 2011 6:23 AM PDT by Eric Slivka

Over the weekend, several Best Buy-related tips surfaced in connection with Apple. One of those tips came in the form of a new "Apple Fixture Installation" scheduled for October 21st that some have speculated could be related to the launch of the new iPhone.

We have heard from several of our Best Buy sources, however, that this is not the case. The "C2 end display" cited in the calendar listing is the location of Best Buy's iPad display, and updates to this display are fairly routine with new promotional materials or other layout changes. We have heard that Best Buy may be planning to enlarge these "endcap" displays with this event to be able to display more iPad units.

Consequently, this specific retail refresh is not linked to the iPhone. Reports have continued to suggest that Apple is planning for an iPhone release a bit earlier in the month, with the company's usual Friday release date meaning October 7th or 14th would be most likely.

Top Rated Comments

tann

168 months ago

Yay! Means it will hopefully be earlier than the 21st :D.

Score: 4 Votes (Like | Disagree)

miamialley

168 months ago

Turning in to:www.kneejerkmacrumors.com

And they shoved the correction to page 2...

Score: 3 Votes (Like | Disagree)

RoelJuun

168 months ago

Interested in when the iPhone 5 will be shipped to Europe Hope there won't be huge delays.

Score: 2 Votes (Like | Disagree)

Caliber26

168 months ago

This is really agonizing. All this speculation and suspense is putting me through it! I hope that by 10am PST :apple: decides to grace us (media outlets, rather) with event invites. I'M READY!!!!

Score: 1 Votes (Like | Disagree)

dewski

168 months ago

...that just means they're getting new promo displays for iOS 5.

Therefore iOS 5 will be released on/before October 21.

End of story.

^^^this^^^

it has to be an IOS5 signage.
best buy is always a week or two behind with displays and signage

Score: 1 Votes (Like | Disagree)

ChunkyLoverYYZ

168 months ago

AAARRGGGHHHHH... Just stop launching dates.

Yeah save the various launch dates for a Mac Rumor site!!
Wait... What?

Score: 1 Votes (Like | Disagree)

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