Best Buy's October 21st 'Apple Fixture Installation' Debunked as iPhone Launch - MacRumors
Skip to Content

Best Buy's October 21st 'Apple Fixture Installation' Debunked as iPhone Launch

by

Over the weekend, several Best Buy-related tips surfaced in connection with Apple. One of those tips came in the form of a new "Apple Fixture Installation" scheduled for October 21st that some have speculated could be related to the launch of the new iPhone.

best buy ipad cart
We have heard from several of our Best Buy sources, however, that this is not the case. The "C2 end display" cited in the calendar listing is the location of Best Buy's iPad display, and updates to this display are fairly routine with new promotional materials or other layout changes. We have heard that Best Buy may be planning to enlarge these "endcap" displays with this event to be able to display more iPad units.

Consequently, this specific retail refresh is not linked to the iPhone. Reports have continued to suggest that Apple is planning for an iPhone release a bit earlier in the month, with the company's usual Friday release date meaning October 7th or 14th would be most likely.

Top Rated Comments

T
tann
196 months ago
Yay! Means it will hopefully be earlier than the 21st :D.
Score: 4 Votes (Like | Disagree)
miamialley Avatar
miamialley
196 months ago
Turning in to:www.kneejerkmacrumors.com

And they shoved the correction to page 2...
Score: 3 Votes (Like | Disagree)
RoelJuun Avatar
RoelJuun
196 months ago
Interested in when the iPhone 5 will be shipped to Europe… Hope there won't be huge delays.
Score: 2 Votes (Like | Disagree)
Caliber26 Avatar
Caliber26
196 months ago
This is really agonizing. All this speculation and suspense is putting me through it! I hope that by 10am PST :apple: decides to grace us (media outlets, rather) with event invites. I'M READY!!!!
Score: 1 Votes (Like | Disagree)
D
dewski
196 months ago
...that just means they're getting new promo displays for iOS 5.

Therefore iOS 5 will be released on/before October 21.

End of story.

^^^this^^^

it has to be an IOS5 signage.
best buy is always a week or two behind with displays and signage
Score: 1 Votes (Like | Disagree)
C
ChunkyLoverYYZ
196 months ago
AAARRGGGHHHHH... Just stop launching dates.

Yeah save the various launch dates for a Mac Rumor site!!
Wait... What?
Score: 1 Votes (Like | Disagree)
Read All Comments

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Read Full Article • 151 comments
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
Read Full Article • 111 comments
deep black iphone 18 pro

Apple Says iPhone 18 Pro Max Sold in U.S. Differs in One Way

Saturday September 12, 2026 3:27 pm PDT by
As noted by Nicolas Lellouche, who writes for the French tech website Numerama, Apple has updated its tech specs pages for the iPhone 18 Pro and iPhone 18 Pro Max to clarify which models are equipped with its new C2 cellular modem and where. Apple now says the iPhone 18 Pro has a C2 modem worldwide, while the iPhone 18 Pro Max uses the chip in every country except for the U.S. According...
Read Full Article • 138 comments