Apple has rereleased two new television ads, slightly altering the final tagline in a campaign it launched earlier this year.

The old ads, from April, ended with the announcer saying: "If you don't have an iPhone, well, you don't have an iPhone."

The new ones are much friendlier, telling viewers about iPhone features and noting they are "just one more thing that makes an iPhone an iPhone."

The new ad:


The old ad:


Thanks Jacob!

This article briefly claimed these were new ads, but we have revised it to note that they are remakes of an earlier campaign.

Top Rated Comments

unobtainium Avatar
185 months ago
So they changed it from "Yep, if you don't have an iPhone, well, you don't have an iPhone" to "Just one more thing that makes an iPhone an iPhone."

Truly earth shattering breaking news.

The earlier ad was obnoxious and Apple changed it. That's interesting to me (the ad always bugged).

Your posts in this thread, on the other hand, do come across as truly pointless.
Score: 15 Votes (Like | Disagree)
SidewaysTakumi Avatar
185 months ago
Why don't you whiners just leave the site? If you don't like the news/rumors that are offered, spend your time elsewhere. Some people enjoy this site and would like to keep it that way.
Score: 12 Votes (Like | Disagree)
jlgolson Avatar
185 months ago
If the OP had done a basic Google search, or even followed Apple news, he would have known that these were posted months ago.

So arn just messaged me on Twitter saying that he's editing it and that there was some small changes. What are they? I can hardly tell the difference, but I haven't tried playing them side by side.
Post revised. They are new in the sense that they are remakes of an earlier ad. Notably, Apple changed the tagline that a number of people strongly disliked.
Score: 8 Votes (Like | Disagree)
applefan289 Avatar
185 months ago
"If you don't have an iPhone, screw you."
Score: 7 Votes (Like | Disagree)
ItsNick Avatar
185 months ago
I think I've seen these... It's deja vu all over again.
Score: 4 Votes (Like | Disagree)
shazzam Avatar
185 months ago
So they changed it from "Yep, if you don't have an iPhone, well, you don't have an iPhone" to "Just one more thing that makes an iPhone an iPhone."

Truly earth shattering breaking news.

The earlier ad was obnoxious and Apple changed it. That's interesting to me (the ad always bugged).

Your posts in this thread, on the other hand, do come across as truly pointless.Yep, old ad was obnoxious. Something I thought Apple had truly tried to distance itself from. The reprise is friendlier.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
AirPods Pro 3 Newsroom

Apple's 'Back to School' Offer Ends Soon, Now Applies to AirPods Pro 3

Wednesday September 24, 2025 7:20 am PDT by
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad. Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value. ...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
iOS 26

iOS 26.0.1 Update for iPhones Coming Soon — Here's What to Expect

Thursday September 25, 2025 12:40 pm PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. MacRumors has also seen evidence of iOS 26.0.1 in its visitor logs in recent days. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
Apple More Personal Siri Ad

Apple Responds to U.S. Class Action Lawsuit Over Delayed Siri Features

Friday September 26, 2025 6:57 am PDT by
In March, Apple delayed the launch of its personalized Siri features, and soon after the company was hit with multiple class action lawsuits over the situation. The plaintiffs said they never would have purchased an iPhone 16, or would have paid less, had they known Apple's marketing about the Siri features was false. In the U.S., all of the complaints were consolidated into one class...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...