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Apple Revises "What Makes An iPhone An iPhone" Ads

Tuesday August 2, 2011 5:31 PM PDT by Jordan Golson

Apple has rereleased two new television ads, slightly altering the final tagline in a campaign it launched earlier this year.

The old ads, from April, ended with the announcer saying: "If you don't have an iPhone, well, you don't have an iPhone."

The new ones are much friendlier, telling viewers about iPhone features and noting they are "just one more thing that makes an iPhone an iPhone."

The new ad:

The old ad:

Thanks Jacob!

This article briefly claimed these were new ads, but we have revised it to note that they are remakes of an earlier campaign.

Top Rated Comments

unobtainium

190 months ago

So they changed it from "Yep, if you don't have an iPhone, well, you don't have an iPhone" to "Just one more thing that makes an iPhone an iPhone."

Truly earth shattering breaking news.

The earlier ad was obnoxious and Apple changed it. That's interesting to me (the ad always bugged).

Your posts in this thread, on the other hand, do come across as truly pointless.

Score: 15 Votes (Like | Disagree)

SidewaysTakumi

190 months ago

Why don't you whiners just leave the site? If you don't like the news/rumors that are offered, spend your time elsewhere. Some people enjoy this site and would like to keep it that way.

Score: 12 Votes (Like | Disagree)

jlgolson

190 months ago

If the OP had done a basic Google search, or even followed Apple news, he would have known that these were posted months ago.

So arn just messaged me on Twitter saying that he's editing it and that there was some small changes. What are they? I can hardly tell the difference, but I haven't tried playing them side by side.

Post revised. They are new in the sense that they are remakes of an earlier ad. Notably, Apple changed the tagline that a number of people strongly disliked.

Score: 8 Votes (Like | Disagree)

applefan289

190 months ago

"If you don't have an iPhone, screw you."

Score: 7 Votes (Like | Disagree)

ItsNick

190 months ago

I think I've seen these... It's deja vu all over again.

Score: 4 Votes (Like | Disagree)

shazzam

190 months ago

So they changed it from "Yep, if you don't have an iPhone, well, you don't have an iPhone" to "Just one more thing that makes an iPhone an iPhone."

Truly earth shattering breaking news.

The earlier ad was obnoxious and Apple changed it. That's interesting to me (the ad always bugged).

Your posts in this thread, on the other hand, do come across as truly pointless.Yep, old ad was obnoxious. Something I thought Apple had truly tried to distance itself from. The reprise is friendlier.

Score: 3 Votes (Like | Disagree)

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