A number of MacRumors readers are reporting that Apple has just pushed out a new iOS software update for the second-generation Apple TV bringing support for several new features including streaming access to purchased TV shows and support for video service Vimeo. Daring Fireball's John Gruber explains the TV show feature:
You can buy — not just rent but buy — new episodes directly from your Apple TV, and access and stream any TV show episodes you’ve previously purchased using your iTunes account. (I’m not quite sure if it has all episodes — but it’s showing me all the TV shows I can remember buying from iTunes.)
According to one report, however, the feature may be U.S.-only for the time being.
In addition to the purchased TV show support, the update also brings support for Vimeo video content and reportedly adds YouTube playlist support.
With the update, Apple TVs now report a software version of 4.3 (2557), while Apple's servers refer to the update as Build 8F455 of iOS 4.3.
Update: Apple has also added TV shows to the "Purchased" sections of iTunes on both iOS and Mac/PC applications. The addition allows users to freely re-download previously-purchased TV show content in the same way that Apple enabled the feature for music alongside its iCloud announcements in early June.
Update 2: Apple has now updated its Apple TV support document with information on the two main changes included in the 4.3 update.
- TV show purchases: Purchase TV shows on Apple TV. Shows purchased on Apple TV can be re-downloaded on other iOS devices. Shows purchased on other iOS devices or with iTunes automatically show up as available to play on Apple TV. - Vimeo: Browse and watch millions of user-uploaded videos found on the Vimeo service, for free.
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
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Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
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I'm sick of storing all my purchased content on my computer. It's hogging up all my space (I know i should just get an external harddrive). If this is the true this is awesome. Allowing the apple ecosystem to manage my content. I'm digging this.
Being an early adopter who dropped 300 bucks on a 1st-gen Apple TV, it feels like a slight betrayal to see these updates (Netflix, Vimeo, etc.) available only to the users who paid $100 for a 2nd-gen ATV... I always told people that one of the (many) reasons iPods prevailed over other MP3 players was that Apple kep supporting/updating them long after you purchased it, but now I'm feeling the opposite with my Apple TV :confused:
This isn't an iPod, where the software was hardly ever updated and when it was the OS on an old iPod classic was pretty bare bones.
To complain though that your 4+ year old original Apple TV is not getting the same software upgrades as the most recent release of the device is about as silly as someone with a 4+ year old original iPhone complaining about not getting iOS 5.
NHL / NFL support would be a great addition. While they are at it, add a NASCAR channel as well.
:apple:TV needs to add more support for video sites. A Showtime or HBO channel would be a major game changer and huge surprise. It'll probably never happen though:(