New Apple Print Ad Touts iPhone's Business Savvy - MacRumors
Skip to Content

New Apple Print Ad Touts iPhone's Business Savvy

by

As enterprise stalwart RIM falters, Apple is stepping up its targeting of business users with this ad on the back page of The Economist, a very influential business magazine. The ad notes several business apps, including Bloomberg, The Economist, Oracle Business Indicators, and iWork; and ends with the tagline:

iPhone loves business. With over 425,000 apps, the best phone for apps just keeps getting better.

In Apple's Q2 2011 earnings call, COO Tim Cook noted that 88% of Fortune 500 companies are deploying or testing the iPhone, with 75% doing the same for the iPad. Apple also has an extensive iPhone in business page, including case studies and information on how the iPhone can integrate into a company's existing IT infrastructure.

iphoneforbusinessresize
Thanks Tim!

Popular Stories

Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching Later This Year With These 10 New Features

Tuesday May 26, 2026 6:32 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
Read Full Article • 52 comments
iphone 17 pro black feature

iPhone 18 Pro's Camera Upgrade Will Cost Apple 50% More

Friday May 29, 2026 3:44 am PDT by
The iPhone 18 Pro and iPhone 18 Pro Max's all-new variable aperture lens will cost Apple 50% more than the camera unit used in current models, according to supply chain analyst Ming-Chi Kuo. Variable aperture has been one of the most persistent iPhone camera rumors of the past few years. Kuo first flagged the feature in late 2024, and it has since been corroborated by multiple reports and...
Read Full Article • 56 comments
Rivian Explains Why CarPlay Debate Will Become Completely Obsolete Feature

Rivian Explains Why CarPlay Debate Will Become 'Completely Obsolete'

Thursday May 28, 2026 9:48 am PDT by
On the latest episode of The Verge's Decoder podcast, Rivian's software chief Wassym Bensaid explained why the EV maker still refuses to offer Apple CarPlay. In short, Bensaid said Rivian does not want CarPlay to fully take over the software experience. "The challenge with screen mirroring solutions is that they take over every single pixel in the car," he said. Instead, Rivian prefers ...
Read Full Article • 378 comments

Top Rated Comments

res1233 Avatar
res1233
194 months ago
I hate to be that guy... but why is this news? :confused:

Because it's new... The real question is why is this front page news?
Score: 10 Votes (Like | Disagree)
K
kps
194 months ago
this is news because enterprise is an arena that Apple has traditionally had a lot of difficulty penetrating.

Why not ask the IT guys who bought XServes? They sure got... penetrated.
Score: 8 Votes (Like | Disagree)
jlgolson Avatar
jlgolson
194 months ago
Typo in the article btw.
Fixed, if it's the one I think it was.

I hate to be that guy... but why is this news? :confused:

I just saw an iPad billboard put up recently. Should that be posted too?
Not to feed the "slow news day" crowd, but this is news because enterprise is an arena that Apple has traditionally had a lot of difficulty penetrating. The iPhone, and now the iPad, both are making tremendous inroads in the corporate world, in ways the Mac never could.

This is a shot across the bow at RIM, which is still the favorite in a lot of corporations.
Score: 8 Votes (Like | Disagree)
res1233 Avatar
res1233
194 months ago
Not only does it have exchange support, but it has VPN support, and Angry Birds support.

Typo in the article btw.
Score: 8 Votes (Like | Disagree)
Atlantico Avatar
Atlantico
194 months ago
It amuses me after seeing what Apple did to FCPX, XServe, XSan, BD support, Shake, the Mac Pro and the Cinema Displays, that they expect to be taken seriously in an enterprise environment.

Oil and water, nitro and glycerin, Apple and reality. ;)

Apple's iPhone is doing ok in business at the moment, it has rudimentary features, but will it for good? RIM is never ever ever going to abandon business and enterprise.

Will Apple abandon these new iPhone business users? Probably, yes. That's their track record. Yet many people complain that they have had a hard time 'penetrating' enterprise.

Wonder why. :confused:
Score: 4 Votes (Like | Disagree)
macsmurf Avatar
macsmurf
194 months ago
My lawyer's colleague (one of the partners) uses a Mac at work. He's quite happy with it.

Quite a few Professors I know of at the University of Toronto use Macs.

Is your idea "professional" limited to people who edit video, or does it also include people who actually hold advanced professional degrees?
Lots of professionals use macs and for good reason. What they shouldn't do is to rely on macs in an enterprise environment. If it requires a significant investment to switch your infrastructure from mac based to something else there is a real risk of getting burned. Apple may love businesses but they love consumers more and if they can sell more hardware by moving resources from the business to the consumer domain the will do so.

...Which is of course completely reasonable.
Score: 4 Votes (Like | Disagree)
Read All Comments