New Apple Print Ad Touts iPhone's Business Savvy

by

As enterprise stalwart RIM falters, Apple is stepping up its targeting of business users with this ad on the back page of The Economist, a very influential business magazine. The ad notes several business apps, including Bloomberg, The Economist, Oracle Business Indicators, and iWork; and ends with the tagline:

iPhone loves business. With over 425,000 apps, the best phone for apps just keeps getting better.

In Apple's Q2 2011 earnings call, COO Tim Cook noted that 88% of Fortune 500 companies are deploying or testing the iPhone, with 75% doing the same for the iPad. Apple also has an extensive iPhone in business page, including case studies and information on how the iPhone can integrate into a company's existing IT infrastructure.

iphoneforbusinessresize
Thanks Tim!

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Read Full Article • 84 comments
m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Read Full Article • 228 comments
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
Read Full Article • 83 comments
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
Read Full Article • 112 comments
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...
Read Full Article • 40 comments

Top Rated Comments

res1233 Avatar
res1233
191 months ago
I hate to be that guy... but why is this news? :confused:

Because it's new... The real question is why is this front page news?
Score: 10 Votes (Like | Disagree)
K
kps
191 months ago
this is news because enterprise is an arena that Apple has traditionally had a lot of difficulty penetrating.

Why not ask the IT guys who bought XServes? They sure got... penetrated.
Score: 8 Votes (Like | Disagree)
jlgolson Avatar
jlgolson
191 months ago
Typo in the article btw.
Fixed, if it's the one I think it was.

I hate to be that guy... but why is this news? :confused:

I just saw an iPad billboard put up recently. Should that be posted too?
Not to feed the "slow news day" crowd, but this is news because enterprise is an arena that Apple has traditionally had a lot of difficulty penetrating. The iPhone, and now the iPad, both are making tremendous inroads in the corporate world, in ways the Mac never could.

This is a shot across the bow at RIM, which is still the favorite in a lot of corporations.
Score: 8 Votes (Like | Disagree)
res1233 Avatar
res1233
191 months ago
Not only does it have exchange support, but it has VPN support, and Angry Birds support.

Typo in the article btw.
Score: 8 Votes (Like | Disagree)
Atlantico Avatar
Atlantico
191 months ago
It amuses me after seeing what Apple did to FCPX, XServe, XSan, BD support, Shake, the Mac Pro and the Cinema Displays, that they expect to be taken seriously in an enterprise environment.

Oil and water, nitro and glycerin, Apple and reality. ;)

Apple's iPhone is doing ok in business at the moment, it has rudimentary features, but will it for good? RIM is never ever ever going to abandon business and enterprise.

Will Apple abandon these new iPhone business users? Probably, yes. That's their track record. Yet many people complain that they have had a hard time 'penetrating' enterprise.

Wonder why. :confused:
Score: 4 Votes (Like | Disagree)
macsmurf Avatar
macsmurf
191 months ago
My lawyer's colleague (one of the partners) uses a Mac at work. He's quite happy with it.

Quite a few Professors I know of at the University of Toronto use Macs.

Is your idea "professional" limited to people who edit video, or does it also include people who actually hold advanced professional degrees?
Lots of professionals use macs and for good reason. What they shouldn't do is to rely on macs in an enterprise environment. If it requires a significant investment to switch your infrastructure from mac based to something else there is a real risk of getting burned. Apple may love businesses but they love consumers more and if they can sell more hardware by moving resources from the business to the consumer domain the will do so.

...Which is of course completely reasonable.
Score: 4 Votes (Like | Disagree)
Read All Comments