Back to School Promotion to Finally Launch on Wednesday? - MacRumors
Skip to Content

Back to School Promotion to Finally Launch on Wednesday?

apple bts 2010
Last year's Back to School promo

For the third time in the past four weeks, we're hearing rumors of the imminent launch Apple's Back to School promotion. The first claim expected the promo to kick off the last week of May as it had in previous years. Then, WWDC was listed as the possible launch day. Both dates have come and gone with no mention of Apple's popular promotion.

Now, @Chronicwire, the same source as the MacBook Air rumor, claims that Back to School is going to kick off on the same day.

LEAK: Apple Store displays will be updated Tuesday night for the Back To School promo, starting Wednesday, alongside the new MacBook Airs.

We've also heard whispers, as has 9to5Mac, about the Tuesday night visual refresh at Apple retail stores, but haven't had any confirmation on the contents.

@Chronicwire is a relatively new source for Apple information, though its believed they do have legitimate sources for information. We'll find out on Wednesday. The Back to School promotion typically offers students a free iPod with any Mac purchase.

Popular Stories

Apple Lists 250 Changes Across iOS 27 and More Feature

Apple Shares List of 250 Changes Across iOS 27, macOS Golden Gate, and More

Wednesday June 10, 2026 1:34 pm PDT by
During its WWDC 2026 keynote on Monday, Apple briefly showed a slide with hundreds of new features and enhancements coming across iOS 27, macOS 27 Golden Gate, watchOS 27, tvOS 27, and visionOS 27. All of the software updates are currently available as developer betas, and they are expected to be released to all users in September. We already highlighted some of the key new features from the ...
Apple Event Logo

Apple to Release These 15 New Products Later This Year

Friday June 12, 2026 7:45 am PDT by
Apple's annual WWDC developers conference is drawing to a close, but there is still a lot to look forward to in the second half of the year. Apple is expected to release at least 15 more products later this year. Now that the more intelligent and personal version of Siri has finally arrived in beta, a full two years after Apple first previewed it at WWDC 2024, we should begin to see some new ...
iCloud iPhone 17 Pro

iPhone Users Who Pay for iCloud Storage Get Two New Perks on iOS 27

Tuesday June 9, 2026 11:29 am PDT by
If you pay for extra iCloud storage on your iPhone, beyond the 5GB included for free, you might receive two more perks on iOS 27 at no additional cost. First, Apple said there will be daily usage limits for some of the new and enhanced Apple Intelligence features on iOS 27, including image generation. However, the company noted that "increased access" is available with "most" iCloud+ storage ...

Top Rated Comments

garylapointe Avatar
196 months ago
Way overdue for a MacBook Refresh...

It's way past time for a MacBook refresh too. It's been 390 days since an update (average is closer to 175).

They can't keep acting like they've got a $999 laptop, when it's this far gone out of date.

It's time to update it or remove it from the product line.

Gary
http://GarySaid.com/
Score: 4 Votes (Like | Disagree)
196 months ago
It's way past time for a MacBook refresh too. It's been 390 days since an update (average is closer to 175).

They can't keep acting like they've got a $999 laptop, when it's this far gone out of date.

It's time to update it or remove it from the product line.

i was thinkin.. what if the wednesday rumor is indeed true and apple releases the new macbook air, but it will be named just macbook. the poly macbook seems out of place now with the air and pro having overlaps with it. the only thing apple could do with it now, is to either refresh it with sandy bridge and drop the price another $100 or so, or redesign it to have a thinner poly (or carbon) body, and add the black option again
Score: 3 Votes (Like | Disagree)
nightfly13 Avatar
196 months ago
I doubt iPads will be included

Even though I hope they do include iPads with the $199 rebate program, I doubt they will, because supply is still tight. I'm just using my imagination, but why didn't they include iPads last year? Likely because they were still selling as fast as they could make them. Same situation this year, so I'm preparing myself not to be disappointed when iPads aren't included.

Too bad, since I'm in the market for an iMac and and iPad 2, and have been waiting for this..

Do we have confirmation that the 14-day grace period is confirmed to work? Did someone do that last year and get the deal?
Score: 3 Votes (Like | Disagree)
196 months ago
I hope so. I'm tired of waiting.

Exactly, have been waiting so long :mad:
Score: 3 Votes (Like | Disagree)
196 months ago
I think the 2011 Back to School Promotion has officially replaced the old "PowerBook G5 this Tuesday" meme.
Score: 2 Votes (Like | Disagree)
DCJ001 Avatar
196 months ago
"to finally"?

I finally, he finally, you finally, we finally, they finally?

Since when is finally a verb?
"Finally" is not a verb.

Back to School Promotion to (Finally) Launch on Wednesday?

If someone explains the English language to you over and over and over again, you might finally understand it.
Score: 2 Votes (Like | Disagree)