Apple Slips to Fourth in Worldwide PC Sales With iPad Included

081408 canalys 1q2011 pc share

Research firm Canalys today reported its data for worldwide first quarter PC shipments, pegging Apple in fourth place with 9.5% of the market when tablets such as the iPad are included in the calculation. Apple slipped one notch from its third-place finish in the fourth quarter of 2010 as the company shipped fewer-than-expected iPads to begin the year as it cleared existing inventory of the first-generation models and sought to ramp up production on second-generation models.

With the iPad being added to the mix, Canalys calculates Apple's year-over-year growth for the quarter at nearly 188%, but down 31% from the previous quarter.

Apple continued with its strategy to dominate the pad market, with the iPad or iPad 2 available in 59 markets by the end of Q1. A combination of strong Q4 sales and the announcement of the iPad 2's launch across major markets at the end of March contributed to Apple's iPad shipments being down 31% sequentially. The full impact of the iPad 2 launch will not register until subsequent quarters, as Apple gets the product into the hands of consumers. While pad sales continued to lift Apple's results, PC vendors with a focus on the consumer netbook and notebook market, such as Acer and Asus, did not fare so well.

Canalys reports that a total of 6.4 million "pad" devices were shipped during the quarter, with Apple accounting for 74% of the total.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)
Related Forum: iPad

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
General Black Friday Deals 25 Red Green

The 30+ Best Black Friday Apple Deals on AirPods, iPads, MacBooks, and More

Thursday November 27, 2025 6:46 am PST by
Black Friday is finally here, and as always this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...

Top Rated Comments

iOS v Android Avatar
190 months ago
Make up your mind what you want to count iPads as. Damn is it a mobile device a computer. Someone give them a ****ing category already.
Score: 7 Votes (Like | Disagree)
NebulaClash Avatar
190 months ago
The iPod was not a fad by any sense of the word. Once you reach a decade of popularity, it's not a fad. It's like calling land line phones a fad because there was a time when they didn't exist, then they did exist and were popular, and now they are fading due to cell phones. Ridiculous.

A fad is something that comes and goes quickly with a spike in popularity at its peak, and then people look back and wonder why they did it. That isn't the case with the iPod which still sells in the millions.

Amazing to see how people will resort to anything to make Apple look less popular than they are.
Score: 6 Votes (Like | Disagree)
TimUSCA Avatar
190 months ago
Well you have a point there. The iPod was a so-called fad too. It took 8 or 9 years for it to wear off and see fickle consumers switch to the next fad, the iPhone and iPad. The iPad-like devices may be a fad but it's likely to die out b/c a it's replaced by a next gen device. Apple is already showing it's cards in melding OS X with hints of iOS.
I disagree. The only reason people stopped buying the iPod was because it was more convenient to have a phone and iPod in a single device. Once people started buying iOS and Android devices, they no longer *needed* an iPod.

So the iPod didn't die down because it was a fad... it died down because technology has replaced it. The need for a PMP such as the iPod is still very much alive, just in a different form.
Score: 5 Votes (Like | Disagree)
callme Avatar
190 months ago
No surprise the iPad is just a fad and people are starting to realize how limited it is. Its frustrating on a lot of cool websites and no file system makes it very limited.

Stuck record! Same old comment, still not true.

They can sell as many as they can make, production is the limiting factor at the moment NOT lack of demand.
Score: 5 Votes (Like | Disagree)
Andronicus Avatar
190 months ago
I dont think iPads should be included. A computer shouldn't need a computer to be usable.
Score: 5 Votes (Like | Disagree)
iekozz Avatar
190 months ago
However the iPad is not a pc, so this report is a bit on the Apple side here.
Score: 5 Votes (Like | Disagree)