GPS navigation firm TomTom today announced that it has brought its Homer Simpson celebrity voice for turn-by-turn directions to its U.S. iPhone applications, appearing as a $5.99 in-app purchase.
Developed in partnership with Twentieth Century Fox Consumer Products (FCP), The Gracie Films Worldwide Brand Division and Locutio Voice Technologies, the original Homer Simpson voice (recorded by Dan Castellaneta), for TomTom's range of personal navigation devices is now available for $5.99 for use on your TomTom App for iPhone in the U.S., marking the first time a celebrity voice has ever been available for mobile phone based GPS.
The original Homer Simpson voice for the TomTom App for iPhone comes with all the latest maps (TomTom version 1.7), which means drivers not only receive Homer's own special words of wisdom, such as "Woo Hoo! You have reached your destination, and you can hold your head up high, because you are a genius!" but also the latest TomTom map store on board their iPhone.
The Homer Simpson voice has been available on TomTom's standalone GPS devices for several years, but is only just now appearing as an option on the iPhone.
TomTom U.S.A is currently priced at $49.99 in the App Store.